|
|
Like this article? PLEASE +1 it! |  |
|
How to Leverage Your Unique Brilliance with “Brand Multiplication”
| Guest post by: Melanie Benson Strick |
Article Overview: Tired of working so hard to get your products sold? Do you have a proven concept, program or product that could be successful in new markets? Then you may be a candidate for a brand multiplication program (otherwise known as licensing, certifying or reselling your unique brilliance.) Wi
 |
Free Download - Do You Have a "Just Get By" Strategy? By Melanie Benson Strick |
How to Leverage Your Unique Brilliance with “Brand Multiplication”
Tired of working so hard to get your products sold? Do you have a proven concept, program or product that could be successful in new markets? Then you may be a candidate for a brand multiplication program (otherwise known as licensing, certifying or reselling your unique brilliance.)
The idea behind brand multiplication is letting other people sell your idea or product and you get paid every time they do. Think about recording artists. They record a song and they are paid every time that song is played on the radio, TV or in a movie soundtrack.
Have you ever heard of the slogan "Got Milk?" Well a very savvy entrepreneur named Gary Ryan Blair created the slogan "Got Goals?" It was such a hot slogan that he was asked to sell licenses to some of the top athletic organizations as well as usage on multiple success products.
With brand multiplication we are talking REAL passive revenue here. Create it once and make money over and over again.
Now let's take this idea in another direction. Think of all the coaches and consultants out there who have unique programs or processes that they offer their clients. If you could prove that your system works, predictably, and another coach wanted to get up and running quickly, don't you think they would LOVE to replicate your success without recreating the wheel?
I recently was approached by a very well known speaker and consultant to license one of my 12 month coaching programs to them. Their focus is on marketing and sales and I already have a proven step-by-step process. It's a huge win-win for me to get paid every time THEY sell the system.
4 Reasons To Consider Brand Multiplication
Maintain Your Brand.
You know people are swiping your concepts or ideas anyway so why not get paid for it? By setting up one of these expansion strategies, you also create exclusivity with your brand or concept.
Expand Access To New Markets.
You can expand your programs or products into new markets through your trained representatives already active in different industries. This is a great strategy if you have a big mission but don't want to build your own empire.
Product Integrity.
With brand multiplication, you can also maintain higher standards of HOW your concept, program or products are distributed.
Create Recurring Revenue.
With a licensing agreement, there are multiple revenue generation strategies from selling a blanket license to setting up a royalty payment where every time they sell your program you get paid. Another model is to ensure that the person receiving the training has to keep up their "license" by paying you a monthly fee in exchange for on-going use of your brand or training.
Think this might be a good growth strategy? Here are some tips to get started:
1. Get clear on WHO would want to resell your product or program. Knowing who the target is will dictate how you approach the remaining steps.
2. Research standard licensing, certification or reseller fees for your industry. You will also want to understand the ins and outs of each payment type as some may be harder to track.
3. Patent your intellectual property. It's very hard to control a license if you don't have your original concept trademarked or patented.
4. Create your strategy. By mapping out all the elements of your licensing approach you'll make sure you don't miss any key steps. Include elements like: exclusivity, distribution rights, terms, territory, and warranties.
5. Develop strong legal agreements. You'll need a good IP lawyer to assist with your licensing agreements and non-disclosures.
6. Design your training process. You'll experience better results if you train your licensees on how to market and sell your programs. If there is fulfillment or implementation support involved, even better!
7. Set up a financial tracking system. Having an agreed upon tracking system for sales and payments will eliminate a lot of stress. Be sure to include it in your agreements.
Before you get rolling with your offer there are a few things to consider first.
One, have you proven out your concept or program? In order to get top dollar, you'll need to ensure that what you have sells (and/or performs consistently.)
Two, are you willing to spend the time to filter out good candidates from poor ones? Not everyone makes a good licensee so you'll need to have a way of qualifying potential candidates BEFORE they sign the agreement.
Three, set up the proper systems and/or resources to manage your licensing program. This is not a "roll it out once and then move on" type program. You'll need someone to manage questions, handle program updates and track sales and financial payments.
BRAND YOUR CONSULTING BRILLIANCE
6 Questions That Uncover Your Brilliance
Six Tips to Help Bring Out A Colleague's Inner Einstein
Special Sales
The Value of Your Personal Brand
Professional Presence
Using Freebies To Leverage Retail Brands
Leverage And Forex Trading
Start Building Your Brand
SO WHAT’S ALL THIS ABOUT BRANDING?
Does Your Personal Brand Reflect YOU?
How to use brand bidding
Home Business Expert: Leverage Your Time
Selling when YOU are the Brand
The Art of Attraction Branding How to Receive Fun Charismatic Chatter About Your Brand
Brand Creation-How Do You Create a Compelling Brand?
ASAP Brand Test: What Word Describes Your Brand?
Powerful Branding: Death Cigarettes
Branding: Death Cigarettes
How to Brand Your Business
|
About the Author: Melanie Benson Strick RSS for Melanie's articles - Visit Melanie's website Click here to visit Melanie's website   101 Ways To Triple Your Income |
Related Forum Posts
Re: This is Marketing Warfare!
- Hey GT,
I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition?
Can you give us some examples of good USPs?
Re: What's in a Name?
- Yeah! Bizking, you've nailed it. Unique and uncomplicated brand name is a prerequisite for successful branding.
However, branding involves a whole lot of other factors.
Then, given an suitable name, what are the top 3 other factors akin to effective branding?
Points which are considered in a bank?
- I have tried to value banks several times and found it very hard to proceed with it.
I know a bit. But it seems to be too less to proceed. Can we take this up??
Here is what I know
1. Price to book is a more imp.
2. Net interest income and non-interest income need to thought of.
3. Loan loss provisioning.
4. Coverage ratio.
5. Cost of funds.
6. ROA, ROE
7. NPA
8. Deposits and advances.
9. Capital adequacy ratio
10. Tier 1, Tier 2 capital consideration.
11. Leverage, loan book value
12. LIBOR, SLR, CRR
There are many more. And even in the ones above, it’s pretty hard to value a bank.
Re: Creating backlinks by getting your website valued?
- It will help you get on to Google's site index but the links themselves are more than likely no follow and there will be so many per page, that they will not have any real power in them. I would suggest doing guest posts on blogs and sites in your niche. Not the spread 500 articles out style like the free articles but get 50 blogs or sites that have a presence and a track record. Unique content that will bring you referral traffic and also increase your standing in Google. Not the easiest way but certainly the most effective.
Re: How to Use Twitter to Market Products?
- Twitter is very useful for sales and marketing especially for the promotion of products and services. Do the following while active on Twitter:-
1. Follow the people having same interest
2. Post Unique and eye catching content
3. Post Images
4. Take your user name as your favorite product name or brand name.
5. Re tweet, replies and make favorite the posts
6. Create list of people interacting with you
7. Try to active at least 5 day a week.
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.