Have a compelling response to the question “What do you do?” or "Tell me about yourself" Make it brief and interesting. If you only have 30 seconds, give them enough of an idea about what you do so that they seek you out to hear more later. Even in a situation where you have more time, be brief but to the point and then allow them to ask questions. Their questions will give you an idea of their particular interest.
Join or create a leads exchange group. Find or create a group that has members with businesses aimed at a similar target market to yours. Job seekers find others looking in the same industries. If you join a group where everyone markets to consumers and you market to businesses, you probably won’t be able to give or get many leads.
Use every social occasion as a networking opportunity. Have your business cards ready if someone asks for one.
Offer to give a talk at a business meeting or teach a course at a school or training center. Use your expertise to generate interest in you and/or your business.
Put an article about you or your business in a local newspaper. Local papers are often eager to print information about people in the area. Introduce yourself to the editor or person at your local paper who is responsible for press releases. Find out the information required for the article and learn to write a press release for newspapers.
Form strategic partnerships with others. If there are other businesses related to yours, seek them out and establish your own relationships. For example if you are an wedding planner you will want to form partnerships with florists, photographers, bands, DJs etc. Refer to your strategic partners and they in turn will refer to you. Job seekers find some partners who are at a higher level than you and who when they find jobs will help you find one in their new company. Of course you must plan to do the same for them.
Make a list of testimonials from customers to use with potential customers or employers. Make these testimonials part of your brochure and/or website, and have as a separate document to put into proposals.
Model what you sell. If you are a web designer, have a spectacular website. If you sell clothes make sure your own fashion statement is flawless and creates the appropriate image.
Use a domain name that tells what your business is i.e. bob@bobthebuilder.com. When someone calls Bob they will probably ask him what he builds. The email address itself opens conversation.
Create a unique style or logo that make you memorable. Establish yourself or your logo as a brand so people remember you. Frank Purdue did it as a person. Coca Cola does it as a logo. You can do it too!
10 Inexpensive Ways to Market Your Business and or Yourself - To learn more about this author, visit Alvah Parker's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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Alvah Parker
(Visit Alvah's Website)
Alvah Parker is a Practice Advisor (The
Attorneys’ Coach) and a Career Changers’
Coach as well as publisher of "Parker’s
Points", an email tip list and "Road to
Success", an ezine. Subscribe now to
these free monthly publications at her
website www.asparker.com/samples.html
Alvah Parker began her career as a high
school chemistry teacher. She later
transition to a sales career at AT&T. As
a Sales Professional at AT&T for 15 years
she was elected to the prestigious Counsel
of Leaders for the top 3% of the sales
force. After leaving AT&T she
transitioned into a coaching career and
also volunteers as a SCORE Business
Counselor where she advises and counsels
small business owners.
Parker’s Value Program© enables her
clients to find their own way to work that
is more fulfilling and profitable. Her
clients are attorneys and people in
transition who want to find work that is
in line with their own life purpose.
Alvah is found on the web at www.aspar
ker.com. She may also be reached at
781-598-0388.
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