Largest Selection
One way that you can make your product or service stand out is to offer the largest selection of products, services or programs.
Example: Home Depot, E-Bay, Staples, Amazon.com
Innovative Product
If you have a new product with a patent covering it or a service that others don’t offer, you will have something that no one else can offer.
Example: Windows, Viagra, Value Program
Multiple Uses
Once you have a product or service to offer, look for other ways that the customer can use the same product or service.
Example: Baby carrier that has carriage base, electric can opener with knife sharpener, Aspirin can be used as pain reliever and heart attack preventative. Cell phone is a camera too. This is what Merck set out to do with Vioxx --there are risks.
Superior Customer Service
Keep reminding your customer that you are eager to help them by giving extra-ordinary support on your product or service.
Example: Nordstrom's is known for this. Doctors who make house calls, a mobile lawyer's office, a glass company that comes to your workplace to change the glass in your automobile are other examples.
Convenient Location
Make it easy for customers to do business with you by providing them access in exactly the place where they will need your product or service.
Example: Bank in the supermarket, ATM in airport, setting up a stand to sell umbrellas on a busy street corner on a rainy day.
Expert Consulting
If you have deep knowledge of your product or service, you can be useful in helping your customers before and after the sale is made.
Example: Computer sales person who understands connectivity issues and can help you integrate your equipment with the new computer. Real Estate Agent who has huge rolodex and provides referral to other vendors that new home owner would need.
Price
If you have a product or service with a high price, you offer prestige. If you offer the lowest price, the thrifty customer will be attracted to your product or service.
Example: High Price - Lexus, Canyon Ranch etc. Low price - Target, Wal-Mart
Lasting affect
The product or service you offer have a longer lasting affect than any others.
Example - Extra strength Tylenol, Bike lock that cannot be opened, car battery that lasts 5 years, long lasting car tires.
Guarantee
Offer a guarantee with your product or service.
Example: Money back if not satisfied. Free conversion back to previous vendor if not satisfied.
Packaging
Offer a package that is different from others. (prettier, stronger, environmentally friendly, easier to open, child-proof)
Example: Packaging material that dissolves in water, free gift wrapping for all purchases, child-proof aspirin bottles, juice drinks with straw.
10 Ways To Make Your Business Unique - To learn more about this author, visit Alvah Parker's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 A Few "Talent Lessons" from the Arts
|
| |
 Been meaning to publish this for a while. If we are in an Age of Talent, then we can turn to guidance from arenas where the Big Idea of Talent has been standard fare for eons. Namely, the likes of the arts. I put to...
|
|
Are You Maximizing Your Genius?
|
| |
Most people go to bed thinking about the things they could improve or do better in and very few think about the things that they did well that day. Living your natural genius is all about capitalizing on your streng...
|
|
People Shop Price. They Buy Value
|
| |
It is great to sell VALUE because you have two different groups of value to sell.
One- The value of your product.
Two- Your value. Your uniqueness.. USV's - Unique Selling Value -- What is unique about you that ...
|
|
Having trouble figuring out what makes your business different Heres a simple exercise that can help
|
| |
One of the keys to successful marketing is identifying what makes your business unique and letting everybody know about it. This helps your prospects to understand why they should buy from you rather than the "othe...
|
|
When to Develop Custom Software or Websites: Hire's Innovation test
|
| |
How do you decide when to develop a custom software and when to buy software?
Like everything else in business, it's all about being unique...
One question and a bit of thinking time is all you need...
|
|
|
Alvah Parker
(Visit Alvah's Website)
Alvah Parker is a Practice Advisor (The
Attorneys’ Coach) and a Career Changers’
Coach as well as publisher of "Parker’s
Points", an email tip list and "Road to
Success", an ezine. Subscribe now to
these free monthly publications at her
website www.asparker.com/samples.html
Alvah Parker began her career as a high
school chemistry teacher. She later
transition to a sales career at AT&T. As
a Sales Professional at AT&T for 15 years
she was elected to the prestigious Counsel
of Leaders for the top 3% of the sales
force. After leaving AT&T she
transitioned into a coaching career and
also volunteers as a SCORE Business
Counselor where she advises and counsels
small business owners.
Parker’s Value Program© enables her
clients to find their own way to work that
is more fulfilling and profitable. Her
clients are attorneys and people in
transition who want to find work that is
in line with their own life purpose.
Alvah is found on the web at www.aspar
ker.com. She may also be reached at
781-598-0388.
|
|
 |
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
