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10 Ways To Make Your Business Unique

Written by: Alvah Parker

Article Overview: As a business owner you want your business to stand out from all the others. The owner wants to find a way to make it special and memorable to the customer. The owner hopes that the customer will return to the business and also tell others about it. Here are 10 ways to make a business unique/

10 Ways To Make Your Business Unique

1. Largest Selection
One way that you can make your product or service stand out is to offer the largest selection of products, services or programs.
Example: Home Depot, E-Bay, Staples, Amazon.com


2. Innovative Product
If you have a new product with a patent covering it or a service that others don’t offer, you will have something that no one else can offer.
Example: Windows, Viagra, Value Program



3. Multiple Uses
Once you have a product or service to offer, look for other ways that the customer can use the same product or service.
Example: Baby carrier that has carriage base, electric can opener with knife sharpener, Aspirin can be used as pain reliever and heart attack preventative. Cell phone is a camera too. This is what Merck set out to do with Vioxx --there are risks.



4. Superior Customer Service
Keep reminding your customer that you are eager to help them by giving extra-ordinary support on your product or service.
Example: Nordstrom's is known for this. Doctors who make house calls, a mobile lawyer's office, a glass company that comes to your workplace to change the glass in your automobile are other examples.



5. Convenient Location Make it easy for customers to do business with you by providing them access in exactly the place where they will need your product or service.
Example: Bank in the supermarket, ATM in airport, setting up a stand to sell umbrellas on a busy street corner on a rainy day.



6. Expert Consulting
If you have deep knowledge of your product or service, you can be useful in helping your customers before and after the sale is made.
Example: Computer sales person who understands connectivity issues and can help you integrate your equipment with the new computer. Real Estate Agent who has huge rolodex and provides referral to other vendors that new home owner would need.



7. Price
If you have a product or service with a high price, you offer prestige. If you offer the lowest price, the thrifty customer will be attracted to your product or service.
Example: High Price - Lexus, Canyon Ranch etc. Low price - Target, Wal-Mart



8. Lasting affect
The product or service you offer have a longer lasting affect than any others.
Example - Extra strength Tylenol, Bike lock that cannot be opened, car battery that lasts 5 years, long lasting car tires.



9. Guarantee
Offer a guarantee with your product or service.
Example: Money back if not satisfied. Free conversion back to previous vendor if not satisfied.



10. Packaging
Offer a package that is different from others. (prettier, stronger, environmentally friendly, easier to open, child-proof)
Example: Packaging material that dissolves in water, free gift wrapping for all purchases, child-proof aspirin bottles, juice drinks with straw.

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Article Tags: business owner, differentiate in market place, unique business



Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Re: Need A Review Of My Internet Marketing Blog - Hi Jay, I tend to agree with the others. You have obviously put a great deal of effort into your site which you can be proud of and the content is great but there is just too much of it. As soon as I landed on your home page I was immediately distracted by a pop up message followed by another banner at the bottom-not good. I want to see your site and what you have to offer. A lot of visitors will just exit out at this point when what you want them to do is stick around and ‘take action’ by signing up to one of your offers. Try to streamline your site into your banker offers and a few others and if you want to lead people away from your front page to specific niche offers all about perhaps ’surveys’ or ‘data entry’ then just include a side widget for something like ‘Other Ways To Make Money On The Interent’ and take them away to another page with different banners etc but not all on your front page as they will be totally confused by all the offers and leave. My site below is very new with limited content to very specific offers and over the coming months I will be developing it to cover other linked pages to other areas of interest for the visitors, best wishes, Mal.


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