Professional Success Tips - 10 Ways to Be Top of Mind With Past Clients and Referrers
Professional Success Tips - 10 Ways to Be Top of Mind With Past Clients and Referrers
1. Client Survey - Once you have completed the work for the client, ask him or her to rate your service. This will help you to improve as well as give the client an opportunity to be involved in the way you practice. If you make a change as a result of the survey, be sure to let those who answered the survey know.
2. Cards - Mark important occasions with a card or note - Be sure to send holiday cards, birthday cards, and notes on any other special occasion.
3. Shared Interests - Do you and the client or referrer share an interest? It could be golf, theater, or stamp collecting. Find an event applicable to that interest. Invite the client to go with you.
4. Your Interest - Share an interest of yours with the client or referrer. Perhaps you have a boat or volunteer for a museum. Invite the client or referrer to participate in your interest.
5. Client Interest - Client or referrers have their own outside interests that they sometimes mention. When appropriate attend an event in which you know the client or referrer has an active interest. As an example the client may be active in a particular charity that has an annual fundraiser. Join the client at the event.
6. Mailing list - Use email addresses or regular mail to periodically update the client or referrer about changes in your specialty and/or changes in your practice.
7. Promotional Item - Send or give client or referrer an interesting promotional item. There are lots of interesting items that clients might value. Get creative here or stick with the tried and true: Pens, Pads of paper, business card holders etc.
8. Open house - This is a nice way to thank past clients and valued referrers. Many professionals have a yearly event. Give a short welcoming talk to update clients and referrers about new employees and anything else that is new for you and your practice.
9. Presentation - When making a presentation that has interest to particular past clients or referrers, be sure to invite them to the presentation. A professional could also give the same presentation in his/her own office specifically for their clients and referrers. By inviting a group of clients and referrers to your office to hear the presentation you are giving them the added benefit of networking with each other.
10. Telephone call - If you haven't seen a client or referrer in a while, give them a call just to see how they are doing. Past clients and referrers appreciate and value your attention and kindness.
Professional Success Tips 10 Ways to Be Top of Mind With Past Clients and Referrers - To learn more about this author, visit Alvah Parker's Website.
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Why is it important to be top of mind to your past clients and referrers? In order to achieve professional success many focus their marketing actions on attending meetings to meet potential clients. While meeting potential clients is important don't overlook your past clients and other people who have already referred to you. Past clients and referrers know and trust you and the service you provide. They are already convinced that you do good work! They can be great sales people for you. Here are some marketing tips to be top of mind with them. It will lead to professional success for you!
1. Client Survey - Once you have completed the work for the client, ask him or her to rate your service. This will help you to improve as well as give the client an opportunity to be involved in the way you practice. If you make a change as a result of the survey, be sure to let those who answered the survey know.
2. Cards - Mark important occasions with a card or note - Be sure to send holiday cards, birthday cards, and notes on any other special occasion.
3. Shared Interests - Do you and the client or referrer share an interest? It could be golf, theater, or stamp collecting. Find an event applicable to that interest. Invite the client to go with you.
4. Your Interest - Share an interest of yours with the client or referrer. Perhaps you have a boat or volunteer for a museum. Invite the client or referrer to participate in your interest.
5. Client Interest - Client or referrers have their own outside interests that they sometimes mention. When appropriate attend an event in which you know the client or referrer has an active interest. As an example the client may be active in a particular charity that has an annual fundraiser. Join the client at the event.
6. Mailing list - Use email addresses or regular mail to periodically update the client or referrer about changes in your specialty and/or changes in your practice.
7. Promotional Item - Send or give client or referrer an interesting promotional item. There are lots of interesting items that clients might value. Get creative here or stick with the tried and true: Pens, Pads of paper, business card holders etc.
8. Open house - This is a nice way to thank past clients and valued referrers. Many professionals have a yearly event. Give a short welcoming talk to update clients and referrers about new employees and anything else that is new for you and your practice.
9. Presentation - When making a presentation that has interest to particular past clients or referrers, be sure to invite them to the presentation. A professional could also give the same presentation in his/her own office specifically for their clients and referrers. By inviting a group of clients and referrers to your office to hear the presentation you are giving them the added benefit of networking with each other.
10. Telephone call - If you haven't seen a client or referrer in a while, give them a call just to see how they are doing. Past clients and referrers appreciate and value your attention and kindness.
Professional Success Tips 10 Ways to Be Top of Mind With Past Clients and Referrers - To learn more about this author, visit Alvah Parker's Website.
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Very useful and relevant articles covered, this will def be bookmarked as a favorite site!
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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