Professional Success Tips - 10 Ways to Be Top of Mind With Past Clients and Referrers

Why is it important to be top of mind to your past clients and referrers? In order to achieve professional success many focus their marketing actions on attending meetings to meet potential clients. While meeting potential clients is important don't overlook your past clients and other people who have already referred to you. Past clients and referrers know and trust you and the service you provide. They are already convinced that you do good work! They can be great sales people for you. Here are some marketing tips to be top of mind with them. It will lead to professional success for you!

1. Client Survey - Once you have completed the work for the client, ask him or her to rate your service. This will help you to improve as well as give the client an opportunity to be involved in the way you practice. If you make a change as a result of the survey, be sure to let those who answered the survey know.

2. Cards - Mark important occasions with a card or note - Be sure to send holiday cards, birthday cards, and notes on any other special occasion.

3. Shared Interests - Do you and the client or referrer share an interest? It could be golf, theater, or stamp collecting. Find an event applicable to that interest. Invite the client to go with you.

4. Your Interest - Share an interest of yours with the client or referrer. Perhaps you have a boat or volunteer for a museum. Invite the client or referrer to participate in your interest.

5. Client Interest - Client or referrers have their own outside interests that they sometimes mention. When appropriate attend an event in which you know the client or referrer has an active interest. As an example the client may be active in a particular charity that has an annual fundraiser. Join the client at the event.

6. Mailing list - Use email addresses or regular mail to periodically update the client or referrer about changes in your specialty and/or changes in your practice.

7. Promotional Item - Send or give client or referrer an interesting promotional item. There are lots of interesting items that clients might value. Get creative here or stick with the tried and true: Pens, Pads of paper, business card holders etc.

8. Open house - This is a nice way to thank past clients and valued referrers. Many professionals have a yearly event. Give a short welcoming talk to update clients and referrers about new employees and anything else that is new for you and your practice.

9. Presentation - When making a presentation that has interest to particular past clients or referrers, be sure to invite them to the presentation. A professional could also give the same presentation in his/her own office specifically for their clients and referrers. By inviting a group of clients and referrers to your office to hear the presentation you are giving them the added benefit of networking with each other.

10. Telephone call - If you haven't seen a client or referrer in a while, give them a call just to see how they are doing. Past clients and referrers appreciate and value your attention and kindness.



Professional Success Tips - 10 Ways to Be Top of Mind With Past Clients and Referrers - To learn more about this author, visit Alvah Parker's Website.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
Professional Success Tips - 10 Ways to Be Top of Mind With Past Clients and Referrers
	While marketing to potential clients is important it is equally important to stay top of mind with past clients and referrers. Professional success is more likely when you get referrals from people who are already ...
Relationship Building for Professionals
	Building relationships is the first step to building a successful practice. How do you begin to build a list of referral sources? Where do you start? This article presents some ideas to create your own referral s...
Referral Program
	A well planned, implemented and managed referral program can be an excellent way to gain additional business from existing clients and to add new clients.
Networking Tips from the Networkers Networker
	One of the best compliments related to networking that I ever received was when a highly respected chief executive introduced me to speak as “The Networkers' Networker.” Networking is a very powerful marketing tool...
Ten Top Business Tips From Your Strategic Thinking Business Coach
	Recently I was preparing for a strategic business coaching presentation to a group of business owners and senior management staff members. I had been asked by the host to make sure I had a list of ten top business ...

---

Related Forum Posts
	Business Tips
	Are You Looking for More Internet Radio Exposure
	First Four Words
	Re: Who Did You Learn Most From and Why?
	Book: 101 Best Home Based Businesses for Women
	Immigrant entrepreneurs
	Oh Yea, and My Bookeeping Too!
	Re: A Book For New or Experienced Entrepreneurs - Act Now

---

Related Businesses - Evan Elite Authors

George Ludwig George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Leanne Hoagland-Smith Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Anne Barr Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Dave Kurlan Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Dianne Crampton Dianne Crampton is an Executive Leadership Coach and Team Building Consultant and creator of the TIGERS team development model. For the past twenty years she has helped leaders and teams achieve goals with high levels of collaboration and teamwork. Crampton is a published author. Her contribution to Working Together: Diversity As Opportunity was endorsed by Stephen Covey. She has written for trade magazines. Merrill Lynch nominated her business for Inc. Magazine’s regional small business and entrepreneurial awards. Her work with Native Americans was recognized at a United Nations sponsored conference in 1994. The TIGERS model passed two rigorous validation studies in 1992 and 1994. The TIGERS Survey is able to measure and track team development over time. Dianne is also the creator and distributor of the TIGERS Team Wheel game. This game helps groups identify behaviors that build collaborative groups and behaviors that cause conflict, morale problems, production failures, and misunderstandings. For more information, or to subscribe to TigerTracks, a free monthly leadership and team newsletter go to http://www.corevalues.com - Visit Dianne Crampton's Website

David Barr David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

Kim Castle With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Vwodek Wojczynski Business Coach and Consultant Vwodek Wojczynski (pronounced Voy-chin-ski) brings fun, awareness, accountability and fresh perspectives based on his diverse experiences in life and business. Born in Poland and educated in Greece and Canada, he is trilingual with 8 years experience in business development with clients in Canada, USA, Switzerland and Poland. His approach is systematic and process-driven. He fuses the know-how of proven business methods with his commitment that entrepreneurs experience satisfaction and joy based on their values, motivations and strengths. He believes that businesses succeed based on their ability to generate value by providing what’s needed and wanted. Ultimately, he trains executives and true business owners - people who work less, produce more, own businesses that run automatically after a while and make a difference globally. His current research focus is the development of intelligent business systems and the application of emerging artificial intelligence technologies in business. He is also an avid traveler, spoken word performer and visual artist. He resides in Toronto, Canada. - Visit Vwodek Wojczynski's Website

The Evan Elite Authors program is currently in beta phase. For details please contact us.