Many of my business clients tell me that what they missed most when they started their businesses was the camaraderie of an office setting. Small businesses often start with the owner as the only employee. To combat this sense of isolation here are some suggestions that allow you to connect and market at the same time.
1. Strategic partnerships work well for marketing your product or service. An added benefit is that you work with someone else. Consider collaborating on a project or product with a partner and hold face to face meetings.
2. Another marketing strategy is to join networking organizations. They can help you to get referrals but they also are another way to feel the connection to others. If you are missing the closer type relationships that an office provides, develop on-going relationships with some of the people with whom you network.
3. Sometimes all that is needed is to be with people not necessarily interacting with them. A coffee shop might fit the bill occasionally. Take your reading material or computer with you so you can work.
4. Have lunch with a friend or colleague. You need to eat anyway. Just being with a friend in a relaxed setting can energize you and make you less lonely. If you have an issue to discuss with a colleague, suggest lunch instead of a long telephone conversation. You’ll both enjoy it more and if you stick to an agenda you’ll accomplish your task too.
5. What kind of group would help you and your business the most? It could be a leads group, an R&D team or an advisory board. All give you opportunities to connect. Create a group that serves your business and keeps you engaged and connected.
6. Enjoy a concert or sports activity with a client or customer you like. It is a way to pleasantly stay connected with people you find interesting.
7. Exercise is important to your physical well-being. Find a walking or exercise buddy and take a needed break during the day. Even just a half hour walk with a friend will brighten your spirits and recharge you.
8. Become involved in recreational activities in your area. Bring business cards to your book club, your child’s Little League Game or a Golf Tournament. Meet potential customers, relax and keep connected.
9. Develop an ongoing relationship with a mentor or coach. Talk to or meet with your coach or mentor weekly.
10. Take a course at a local college or training center. The course or training could be work related or just something of interest.
Some of the material in this list came from an article “The Power of Connection” by Karen Kahn Wilson found in Fempreneur Magazine March/April 2004 issue. Some of it is my own observation of what I need to do to stay connected. As I review the tasks I have for the up coming week and make sure I have some that will get me interacting with others
Ten Tips for Staying Connected - To learn more about this author, visit Alvah Parker's Website.
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George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance.
Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson.
His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more.
George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Alvah Parker
(Visit Alvah's Website)
Alvah Parker is a Practice Advisor (The
Attorneys’ Coach) and a Career Changers’
Coach as well as publisher of "Parker’s
Points", an email tip list and "Road to
Success", an ezine. Subscribe now to
these free monthly publications at her
website www.asparker.com/samples.html
Alvah Parker began her career as a high
school chemistry teacher. She later
transition to a sales career at AT&T. As
a Sales Professional at AT&T for 15 years
she was elected to the prestigious Counsel
of Leaders for the top 3% of the sales
force. After leaving AT&T she
transitioned into a coaching career and
also volunteers as a SCORE Business
Counselor where she advises and counsels
small business owners.
Parker’s Value Program© enables her
clients to find their own way to work that
is more fulfilling and profitable. Her
clients are attorneys and people in
transition who want to find work that is
in line with their own life purpose.
Alvah is found on the web at www.aspar
ker.com. She may also be reached at
781-598-0388.
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