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Top Ten Ways to Market Your Business By Doing What You Love To Do

Guest post by: Alvah Parker

Article Overview: Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when business is good the owner must continue marketing because if he/she stops, the business eventually will stop too. Marketing your business simply means to nurture good relationships with your customers and potential customers so that they will buy from you again or they will refer you to others. Think about the kinds of things you enjoy doing and then use those activities in your marketing efforts. It is a great way to leverage your time.

Top Ten Ways to Market Your Business By Doing What You Love To Do

Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when business is good the owner must continue marketing because if he/she stops, the business eventually will stop too. Marketing your business simply means to nurture good relationships with your customers and potential customers so that they will buy from you again or they will refer you to others. Think about the kinds of things you enjoy doing and then use those activities in your marketing efforts. It is a great way to leverage your time.

If you like to do public speaking then let association and club program chairs know that you are available to speak. Invite your customers and potential customers to come to hear you when it is appropriate.

If you like to write, write a newsletter, book, article etc and distribute it to your prospects and customers.

If you like to dine at special restaurants, invite a client or strategic partner to join you.

If you like sporting events (baseball, football, tennis etc.) invite your prospect to watch a game with you.

If you like the theater or concerts, invite a prospect or client to go to a production with you.

If you have a strong feeling for a particular nonprofit and they have a benefit, invite a client or clients to join the festivities as your guest.

If you like to participate in a sport (golf, tennis, sailing) invite your client or prospect to participate with you.

If you like to entertain in your home, have a dinner party, brunch, or cocktail party for clients and prospects.

If you like to teach, run a workshop for prospects and clients to teach them something.

If you are someone who likes to do volunteer work, invite prospects and clients to work with you. (Houses built by Habitat for Humanity might be a great place to work on a project together. There are other nonprofits that give you an opportunity to work on a day or half day project.)

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Article Tags: business owners, marketing actions, marketing efforts, relationships



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Re: Ideas For Business - Stas and lucy, Could you guys give us a recap of your entire business idea as it stands now. Seems like it morped a bit. Let us know: 1. Start date 2. Ways you will Market 3. What you will offer 4. How much will your charge for your offer
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My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: How should i promote a new website? - ignore this message IF it's already been stated. I haven't had a chance to read all the replies and i have to jet from the office... I suggest marketing where ever your Target Market congregates. If it's a forum of concerned parents - go there. Strike up a deal with the forum owner (JV) and have him promote it to the list of members (Integration Marketing). If you want to go with Forums then i would partner with a parent who is a frequent poster/moderator on a particular Target Market Forum and have him/her add your link to their signature. That was just a thought but it's not as intense once you get buy in from the Forum owner or high ranked poster/moderator. Hope that sparks some new ideas.
Re: Quote of the Day - Oprah - Love it - thanks GT!


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