Values The Foundation of Your Business
Values The Foundation of Your Business
In starting a business (a law practice is a business) I always recommend that my clients think about their own values. By values I mean what are the things you hold most dear in your life and your work. What is it that is most important to you?
The quick answer is most often money. But think about it a bit more and be sure. Ask yourself what is it that money gives you? Look for an emotion or a feeling. Some common answers might be security, acknowledgement, freedom, and/or prestige. Those feelings or emotions are your values. Money is just a means to get them.
The lawyer in the article valued justice, reason and helping people. She went to law school believing she could do that by working in the legal profession. In the end though she discovered her profession (or at least the place or way she practiced her profession) did not allow her to honor those values.
When you work for yourself it is easy to structure your business to support your values. You make the decisions about what work to do, who to do it with and how you operate. If you are aware of your values (and this is a big if!) you can create a business that honors those values. In fact that is exactly what a business owner needs to do.
When you work for someone else you will have to accept the values of your employer. Just as it takes some work to determine your own values it will also take work figuring out the values of an employer. Don’t assume that the stated values of a company are the actual values. It is the way the company acts with its employees and customers that tells you their values not what they say their values are. (See #3 below in action steps for an article I wrote on this topic.)
Having a conflict of values in your work is very unpleasant. I can attest to that. In my beginning years at AT&T the company was focused on serving customers. We were taught to listen to what the customer wanted and to do our best to satisfy the customer’s needs. Having a good relationship with your customers was valued and rewarded.
After divestiture however competition heated up and the company began to focus on gaining market share. It was all about getting new customers with little concern about existing customers. Winning business was the name of the game. Those people who valued winning thrived in this new environment.
To me having a good relationship with a customer is much more important than winning new business. In this new game the sales person went from customer to customer selling without nurturing the relationship. It wasn’t a game I enjoyed although I did want to keep my job. The job was not a good match for me and I was miserable. Ultimately I left AT&T.
Values within organizations do change either because the environment changes or the management changes. Employees must continually monitor the values of their company. If people know their own values, they have the ability to assess if they will be comfortable working in the organization after the change.
But what about those who are self employed? The advantage here is that they get to set the tone of their own company. They will need to make a conscious effort to identify their values and find ways to honor them in their work. If business owners make their values the foundation of their business, their work will be more fulfilling and their chance for success will be increased.
A first step in the process of making your values the foundation of your business is to identify those values.
Take Action
1. Read Chapter 15 Life Values: Your Personal Compass in Awaken The Giant Within by Anthony Robbins.
2. You will find a values assessment on my website. Scroll down to Request Programs and Assessments. You will find the Truvalues Assessment is the 5th one. Help yourself to any other assessment that you would like at the same time.
3. I wrote an article for Road to Success a few years ago entitled Matching Your Values to Your Company’s Values. If you would like to read that article click on this link
4. Think about themes in your life. Is there something you are known for in your family or amongst your friends that you are just naturally good at? Is it something you enjoy and gravitate to in every job you have ever had? What is the value underlying this theme? (Example: I love to teach and find myself doing it in every job I have ever had even when it was not explicitly part of the job description.)
Values The Foundation of Your Business - To learn more about this author, visit Alvah Parker's Website.
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A recent Boston Globe Magazine article (1/11/04) entitled Ballistic to Holistic written by Elaine McArdle describes a lawyer who initially envisioned herself in “a noble profession that would improve people’s lives.” While this lawyer wanted to practice a kind of law that sought justice and reasonable resolutions to conflict what she saw was a profession with lawyers intent on destroying their opponents by any means-hardly a way to improve anyone’s life and certainly not hers.
In starting a business (a law practice is a business) I always recommend that my clients think about their own values. By values I mean what are the things you hold most dear in your life and your work. What is it that is most important to you?
The quick answer is most often money. But think about it a bit more and be sure. Ask yourself what is it that money gives you? Look for an emotion or a feeling. Some common answers might be security, acknowledgement, freedom, and/or prestige. Those feelings or emotions are your values. Money is just a means to get them.
The lawyer in the article valued justice, reason and helping people. She went to law school believing she could do that by working in the legal profession. In the end though she discovered her profession (or at least the place or way she practiced her profession) did not allow her to honor those values.
When you work for yourself it is easy to structure your business to support your values. You make the decisions about what work to do, who to do it with and how you operate. If you are aware of your values (and this is a big if!) you can create a business that honors those values. In fact that is exactly what a business owner needs to do.
When you work for someone else you will have to accept the values of your employer. Just as it takes some work to determine your own values it will also take work figuring out the values of an employer. Don’t assume that the stated values of a company are the actual values. It is the way the company acts with its employees and customers that tells you their values not what they say their values are. (See #3 below in action steps for an article I wrote on this topic.)
Having a conflict of values in your work is very unpleasant. I can attest to that. In my beginning years at AT&T the company was focused on serving customers. We were taught to listen to what the customer wanted and to do our best to satisfy the customer’s needs. Having a good relationship with your customers was valued and rewarded.
After divestiture however competition heated up and the company began to focus on gaining market share. It was all about getting new customers with little concern about existing customers. Winning business was the name of the game. Those people who valued winning thrived in this new environment.
To me having a good relationship with a customer is much more important than winning new business. In this new game the sales person went from customer to customer selling without nurturing the relationship. It wasn’t a game I enjoyed although I did want to keep my job. The job was not a good match for me and I was miserable. Ultimately I left AT&T.
Values within organizations do change either because the environment changes or the management changes. Employees must continually monitor the values of their company. If people know their own values, they have the ability to assess if they will be comfortable working in the organization after the change.
But what about those who are self employed? The advantage here is that they get to set the tone of their own company. They will need to make a conscious effort to identify their values and find ways to honor them in their work. If business owners make their values the foundation of their business, their work will be more fulfilling and their chance for success will be increased.
A first step in the process of making your values the foundation of your business is to identify those values.
Take Action
1. Read Chapter 15 Life Values: Your Personal Compass in Awaken The Giant Within by Anthony Robbins.
2. You will find a values assessment on my website.
3. I wrote an article for Road to Success a few years ago entitled Matching Your Values to Your Company’s Values. If you would like to read that article click on this link
4. Think about themes in your life. Is there something you are known for in your family or amongst your friends that you are just naturally good at? Is it something you enjoy and gravitate to in every job you have ever had? What is the value underlying this theme? (Example: I love to teach and find myself doing it in every job I have ever had even when it was not explicitly part of the job description.)
Values The Foundation of Your Business - To learn more about this author, visit Alvah Parker's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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