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Business Coaching doing what the client finds most important

Written by: Craig Jennings

Article Overview: Most of my clients are business clients. They're looking to make their business more effective, profitable, enjoyable. So we set business goals. But all of my clients take an overview of their life, and we return to that overview periodically. Sometimes, what's important includes other things besides business

Business Coaching doing what the client finds most important

Most of my clients are business clients. They're looking to make their business more effective, profitable, enjoyable. So we set business goals. But all of my clients take an overview of their life, and we return to that overview periodically. Sometimes, what's important includes other things besides business.
One of my clients (we'll call him Rich) completed the overview and complained that he was way overweight. In fact, he weighed 356 pounds!

"Before working with Craig, I was extremely overweight and out of shape with very little energy. As a former collegiate athlete, I was very unhappy with my physical condition, not allowing myself to look in the mirror and wondering how I got this way."

"With Craig's coaching, I was able to set goals, prioritize what is really important in my life and begin a change in my life that will stay with me forever. 1. I have lost over 50 pounds and now make smart choices in my nutrition everyday. 2. I used to be out of breath walking around the block. Now, I am able to jog 2 miles! 3. My wife was so impressed with my progress; it motivated her to lose 25 pounds! "

At this writing, in April of 2003, Rich has now dumped 110 pounds in about 9 months and done wonders for his fitness.. Not only that, but Rich's wife has gotten caught up in the spirit of the game, and has gone from a size 16 to a size 8. Between the two of them, the family has lost over 150 pounds!

In our coaching sessions, we still primarily talk about Rich's business, which has just about doubled in gross income, and is doing nicely. But Rich has also just completed a 10 Kilometer race - absolutely unthinkable 6 months ago. And he's now thinking about a half-marathon. Most of us aren't ready for a run around the block!

If you said "Rich must have incredible will-power - far more than the average person" I'd have to agree. I don't think he's missed a workout since he started his program! But he didn't know he had that will-power until he decided he was ready to test himself. And the coaching makes a space for you to perform.

"Craig Jennings provides a wealth of knowledge and experience to the areas of your life that need the most help. Through the personal and professional relationship that Craig develops with you, he focuses you on the solutions that will improve your quality of life and helps you achieve what you thought was impossible."

Many businesses and coaches use testimonials as marketing tools, and I'm no exception. The exception is this client - so I celebrate Rich here as an inspiration to us all.

I can't promise you the kind of weight loss Rich generated. But I can promise you that we'll find out what's important to you and we'll take it on. You provide the courage to say what you want. Together, we will find the path to your goals.

For a free getting-started document, please send me an e-mail with MVG on the subject line. (Stands for Mission, Vision, Goals.)

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Article Tags: business business, business clients, business coaching, business goals



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