Is Creativity an airy fairy notion or an absolute requirement for the small businessperson
Is Creativity an airy fairy notion or an absolute requirement for the small businessperson
Observation #1. - "Creative" looks differently, depending on your point of view.
Creative is glorious when you're in the early planning stages. "First, I'll get this, then I'll do that, then I'll conquer the world." You're not even at the level of reality TV!
Creative is a real test when you actually enter the business world - how much money are we going to need for how long and where do I get it? And who is "we?" Or -"I don't have a clue how much I'm going to be making, and you're talking about a 10-year lease, for $480 thousand dollars!"
And, finally, creativity looks like a reliable partner when your business is running and you must create the plans for income, and then create the actual income, every month.
Observation #2 - How do you keep it up? It's like The Magic Lamp - just rub harder and faster!
One of the best examples of creativity starts with "In the beginning there was the word." You remember what that started!
You will fundamentally risk making a damn fool of yourself day in and day out by telling yourself and others what you are going to do, even when you're not sure you can pull it off. You will get your creativity going the same way - with the word -
by speaking it,
writing it,
declaring it,
publishing it
And then, making it come true.
Observation/Question #3 - can you keep creativity coming when you're too busy to be creative? If you wait for the moment to strike, it may be a long wait. One creates his/her business by sitting down to do just that. Try this outline.
Set aside 1 hour a week.
Have a look at something you need that you don't have. Or something you have that you don't need.
Think about creating your business within the framework of change you've just described.
Keep notes and save them. Even if you come up with zeros today. When you sit down next week, have a look at where you've been. You may surprise yourself.
When you come up with an idea, nourish it, publish it, and schedule it! a. Nourish it - write it down in detail. Don't edit, just keep the ideas coming until you're empty.
Publish it - put it up where you can see it. Tell other people about it.
Be on guard for the "it won't work" response, usually our first response to someone else's imagination. If you get that response, use the word "why?" repeatedly. See what you learn.
Schedule it - plan a date when your new idea gets adopted, a date when it gets implemented, a date when it becomes a fundamental part of your business. Then watch what happens. The world will teach you how important creativity is to business.
Conclusion: The creative businessperson is not an oxymoron, s/he's an occupational necessity.
Is Creativity an airy fairy notion or an absolute requirement for the small businessperson - To learn more about this author, visit Craig Jennings's Website.
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3 Observations:
Observation #1. - "Creative" looks differently, depending on your point of view.
Creative is glorious when you're in the early planning stages. "First, I'll get this, then I'll do that, then I'll conquer the world." You're not even at the level of reality TV!
Creative is a real test when you actually enter the business world - how much money are we going to need for how long and where do I get it? And who is "we?" Or -"I don't have a clue how much I'm going to be making, and you're talking about a 10-year lease, for $480 thousand dollars!"
And, finally, creativity looks like a reliable partner when your business is running and you must create the plans for income, and then create the actual income, every month.
Observation #2 - How do you keep it up? It's like The Magic Lamp - just rub harder and faster!
One of the best examples of creativity starts with "In the beginning there was the word." You remember what that started!
You will fundamentally risk making a damn fool of yourself day in and day out by telling yourself and others what you are going to do, even when you're not sure you can pull it off. You will get your creativity going the same way - with the word -
by speaking it,
writing it,
declaring it,
publishing it
And then, making it come true.
Observation/Question #3 - can you keep creativity coming when you're too busy to be creative? If you wait for the moment to strike, it may be a long wait. One creates his/her business by sitting down to do just that. Try this outline.
Set aside 1 hour a week.
Have a look at something you need that you don't have. Or something you have that you don't need.
Think about creating your business within the framework of change you've just described.
Keep notes and save them. Even if you come up with zeros today. When you sit down next week, have a look at where you've been. You may surprise yourself.
When you come up with an idea, nourish it, publish it, and schedule it! a. Nourish it - write it down in detail. Don't edit, just keep the ideas coming until you're empty.
Publish it - put it up where you can see it. Tell other people about it.
Be on guard for the "it won't work" response, usually our first response to someone else's imagination. If you get that response, use the word "why?" repeatedly. See what you learn.
Schedule it - plan a date when your new idea gets adopted, a date when it gets implemented, a date when it becomes a fundamental part of your business. Then watch what happens. The world will teach you how important creativity is to business.
Conclusion: The creative businessperson is not an oxymoron, s/he's an occupational necessity.
Is Creativity an airy fairy notion or an absolute requirement for the small businessperson - To learn more about this author, visit Craig Jennings's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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