3 Observations:
Observation #1. - "Creative" looks differently, depending on your point of view.
Creative is glorious when you're in the early planning stages. "First, I'll get this, then I'll do that, then I'll conquer the world." You're not even at the level of reality TV!
Creative is a real test when you actually enter the business world - how much money are we going to need for how long and where do I get it? And who is "we?" Or -"I don't have a clue how much I'm going to be making, and you're talking about a 10-year lease, for $480 thousand dollars!"
And, finally, creativity looks like a reliable partner when your business is running and you must create the plans for income, and then create the actual income, every month.
Observation #2 - How do you keep it up? It's like The Magic Lamp - just rub harder and faster!
One of the best examples of creativity starts with "In the beginning there was the word." You remember what that started!
You will fundamentally risk making a damn fool of yourself day in and day out by telling yourself and others what you are going to do, even when you're not sure you can pull it off. You will get your creativity going the same way - with the word -
by speaking it,
writing it,
declaring it,
publishing it
And then, making it come true.
Observation/Question #3 - can you keep creativity coming when you're too busy to be creative? If you wait for the moment to strike, it may be a long wait. One creates his/her business by sitting down to do just that. Try this outline.
Set aside 1 hour a week.
Have a look at something you need that you don't have. Or something you have that you don't need.
Think about creating your business within the framework of change you've just described.
Keep notes and save them. Even if you come up with zeros today. When you sit down next week, have a look at where you've been. You may surprise yourself.
When you come up with an idea, nourish it, publish it, and schedule it! a. Nourish it - write it down in detail. Don't edit, just keep the ideas coming until you're empty.
Publish it - put it up where you can see it. Tell other people about it.
Be on guard for the "it won't work" response, usually our first response to someone else's imagination. If you get that response, use the word "why?" repeatedly. See what you learn.
Schedule it - plan a date when your new idea gets adopted, a date when it gets implemented, a date when it becomes a fundamental part of your business. Then watch what happens. The world will teach you how important creativity is to business.
Conclusion: The creative businessperson is not an oxymoron, s/he's an occupational necessity.
Is Creativity an airy fairy notion or an absolute requirement for the small businessperson - To learn more about this author, visit Craig Jennings's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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Craig Jennings
(Visit Craig's Website)
What lights me up these days is Public
Speaking. I spoke to about 200 small
businessmen in Las Vegas last month about
a different approach to business planning.
They loved it, I loved it, it should be
on my website by now at www.craigjen
nings.com and I hope you'll visit.
New book is in the making as we speak.
First draft due by end June.
If you'd like some more objective details
about this coach and human being, I
graduated from Harvard, did graduate work
at Columbia, and I've spent most of my
life in the world of business. I have
worked for some big companies like CBS and
Merrill Lynch. I've worked for a dot.com,
and a hot Madison Avenue advertising
agency. I've taught computers, and
designed and presented a curriculum on day
trading. I have created 7 businesses of my
own, including an advertising agency, a
commercial deep sea diving company, a
computer training company, and a
consulting company
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When it comes to marketing, guerrillas become creative in very special ways and they're not the ways that are demonstrated by most marketing.
