The planner vs the free spirit as CEO
The planner vs the free spirit as CEO
Here's the promise. If you spend two good hours on this process, you'll notice positive results in 30 days and they won't ever stop coming.
If you're currently running a small business...
Would you like to see a serious positive change in your results in just 30 days? I'd like to persuade you to take on a form of business planning that some avoid, and some treat pretty casually. If you already do all this, by the way, send me an e-mail, and tell me what your planning routine is.
If you don't have a serious business plan, you're rowing a boat where the water comes right up to the gunnels. First, the damn boat is very hard to row and maneuver. Second, the least wave, the first weight shift, and you're a submarine.
You may have taken my class, where we looked at 2 elements of a business plan. One was the focus for the whole life of the business - a mission and a vision. A second was a set of goals - long-range and short range. Specifically, at least 3 goals for 1000 days out, and a short-range plan - at least 3 goals for 100 days out or less. If you want to see how much control you are really exerting over your business, make an additional set of weekly goals each weekend. (By definition, a goal is something that vanishes when you achieve it.)
What happens when you set a goal and fail to achieve it? You just learned something very important. (It's called failure, an extraordinarily valuable business collectible, about which more in a later installment.)
If you haven't started your business yet...
Isn't it great that you still have some time to do your planning?
Whichever the case, let me spell it out. I request that you take yourself to the outhouse or to Starbucks with a notebook and pen. Build yourself a vision, a mission, and some goals. Here's the structure.
Mission: A target which, completed, describes your business as a success.
Example: Christopher Columbus explains to his men, and Isabella, that they will find a new trade route to the Indies.
Vision: A possibility which is somewhere between unreasonable and impossible.
Example: Chris says - we're going to go East by sailing West.
Another example of both in one statement: Bill Gates says: I want to see a computer on every desk and Microsoft software on every computer!
Sounds easy, and it's not. It may take a friend or colleague and more than one Latte Grande to get a vision and mission that will each fit on a Tee-Shirt. I'm open for a call if you get stuck.
Long-term - 1000 day - goals. Make three. Make them specific, measurable.
Short-term - 100 day or less - goals. Make three, as above.
OK, I've got the mission, the vision and the damn goals. Now what?
Put them up on the wall!
Read them out loud once or twice a day.
Share them with a friend or colleague.
E-mail them to me. Email them to someone else.
Take them seriously. It is part of the process of creating. You really are creating your business - and this is exactly how you create your future.
Watch what happens. You'll notice positive changes in 30 days.
The planner vs the free spirit as CEO - To learn more about this author, visit Craig Jennings's Website.
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"Life is day-to-day. Don't bug me about long-term plans. Haven't got time. Ya gotta take care of today's business today." Have you ever heard yourself say that? On the other hand, you know that planning is something you "should" do, and you know how you deal with things you "should" do.
Here's the promise. If you spend two good hours on this process, you'll notice positive results in 30 days and they won't ever stop coming.
If you're currently running a small business...
Would you like to see a serious positive change in your results in just 30 days? I'd like to persuade you to take on a form of business planning that some avoid, and some treat pretty casually. If you already do all this, by the way, send me an e-mail, and tell me what your planning routine is.
If you don't have a serious business plan, you're rowing a boat where the water comes right up to the gunnels. First, the damn boat is very hard to row and maneuver. Second, the least wave, the first weight shift, and you're a submarine.
You may have taken my class, where we looked at 2 elements of a business plan. One was the focus for the whole life of the business - a mission and a vision. A second was a set of goals - long-range and short range. Specifically, at least 3 goals for 1000 days out, and a short-range plan - at least 3 goals for 100 days out or less. If you want to see how much control you are really exerting over your business, make an additional set of weekly goals each weekend. (By definition, a goal is something that vanishes when you achieve it.)
What happens when you set a goal and fail to achieve it? You just learned something very important. (It's called failure, an extraordinarily valuable business collectible, about which more in a later installment.)
If you haven't started your business yet...
Isn't it great that you still have some time to do your planning?
Whichever the case, let me spell it out. I request that you take yourself to the outhouse or to Starbucks with a notebook and pen. Build yourself a vision, a mission, and some goals. Here's the structure.
Mission: A target which, completed, describes your business as a success.
Example: Christopher Columbus explains to his men, and Isabella, that they will find a new trade route to the Indies.
Vision: A possibility which is somewhere between unreasonable and impossible.
Example: Chris says - we're going to go East by sailing West.
Another example of both in one statement: Bill Gates says: I want to see a computer on every desk and Microsoft software on every computer!
Sounds easy, and it's not. It may take a friend or colleague and more than one Latte Grande to get a vision and mission that will each fit on a Tee-Shirt. I'm open for a call if you get stuck.
Long-term - 1000 day - goals. Make three. Make them specific, measurable.
Short-term - 100 day or less - goals. Make three, as above.
OK, I've got the mission, the vision and the damn goals. Now what?
Put them up on the wall!
Read them out loud once or twice a day.
Share them with a friend or colleague.
E-mail them to me. Email them to someone else.
Take them seriously. It is part of the process of creating. You really are creating your business - and this is exactly how you create your future.
Watch what happens. You'll notice positive changes in 30 days.
The planner vs the free spirit as CEO - To learn more about this author, visit Craig Jennings's Website.
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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