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Tricky Truths

Written by: Craig Jennings

Article Overview: If you own a small business or are planning to, there are a few tricky truths you may be looking at.

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Tricky Truths

If you own a small business or are planning to, there are a few tricky truths you may be looking at.

The enthusiasm for small business startups is high and getting higher – but the success rate is low – 4 out of 5 are gone in 4 years.


So why do so many small businesses fail?


The SBA offers three reasons:


Inadequate capital
Inadequate experience
Inadequate planning
For the next year, I'd be writing a small-business newsletter designed to meet conditions #2 and #3. (Sorry I can't help with the capital!) I'd be looking at all the issues around building a small business that bedevil the entrepreneurs Why can't you get good help? Why is everything urgent? Why are you working twice as hard and making half as much?


And there are the other issues's should you incorporate, write a business plan, hire your dumb brother-in-law because he'll work for next to nothing, and so forth.


Here's an abbreviated outline's the real deal runs 5 pages.


Envisioning the business – plan no small plans around mission and vision.
Creating the business – goals, corporations and incorporation, finance.
Marketing- strategy and tactics.
Writing your business plan – not easy, not hard either
Building your human resources – choosing, training and managing
Using experts – accountants, attorneys, consultants, coaches
Market research – should you?
Protecting intellectual property – copyrights, patents, trademarks, trade secrets
Setting up your office - computers, phones, other equipment, people-needs

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Home > Business-Coach > Craig Jennings > Tricky Truths
Article Tags: small business

About the Author: Craig Jennings
RSS for Craig's articles - Visit Craig's website

Entrepreneurs and small-business owners use me to create change.  Ah Chage!  It's the human capability we do best, and avoid most!  Of course, the trick is not only knowing what's holding you back, it's knowing who's holding you back!

 If you've ever driven a vehicle with the handbrake on, you discover how wonderful professional business coaching can be.  When you release the handbrake, suddenly the car leaps ahead, performance and mileage improves, and the lousy smell stops!  Professional Business Coaching is sometimes just like that.  Other times, it is just hard, careful work.

My promise:  If you work with me you will think differently, take action, and your situation will improve.

Craig Jennings



Click here to visit Craig's website
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The 7 Greatest Truths about Successful Women The 7 Greatest Truths about Successful Women - Picked up a few books on my weekly trip to the library, thought I'd share their tables of contents. The 7 Greatest Truths about Successful Women: How You Can Achieve Financial Independence, Professional Freedom, and Personal Joy, by Marion Luna Brem. From the inside cover: In 1984, battling both cervical and breast cancer, and facing $500,000 in medical bills and a disintegrating marriage, Marion Luna Brem was desperate to find a way to support herself and her two young sons. With more than a few strikes against her, she started knocking on doors, looking for a job. Seventeen doors later, the blunt speaking manager of a car dealership in central TExas declared, "I've been thinking of hiring a broad." And with that invitation, Marion took her own first step on the road to financial independence, yada yada yada Today, this "broad" owns two automobile dealerships, an advertising agency, and a stake in a local bank. She sits on the boards of several businesses, etc. etc. 1. Who Wants to be her own boss? 2. Ladies, Start your engines 3. Resiliency 4. Nurturing 5. Intuition 6. Creativity 7. Passion 8. Self-Value 9. Sensitivity 10. Leadership 11. Balance
Books for Women Entrepreneurs Books for Women Entrepreneurs - There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here. It doesn't matter how successful you are in your business - it's always possible to learn something new. In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment! 1. The Old Girl's Network 2. Mother's Work 3. The 7 Greatest Truths About Successful Women 4. Pitch Like A Girl 5. Workplace Warrior 6. Treasure Hunt: Inside the Mind of the Modern Consumer 7. Contingency Planning & Disaster Recovery 8. She Wins, You Win 9. Napoleon On Project Management 10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do 11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years 12. The One Minute Millionaire 13. Talking From 9 to 5 14. Soloing: Realizing Your Life's Ambitions 15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success 16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded 17. Fail-Proof Your Business: Beat the Odds and be Successful 18. Confidence: How Winning Streaks and Losing Streaks Begin and End 19. Women Don't Ask: Negotiation and the Gender Divide 20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen 21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business 22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker 23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business 24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises 25. Net Ready: Strategies for Success in the E-conomy 26. The Promotable Woman 27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it 28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home 29. Secrets of Six-Figure Women


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