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Craig Jennings Articles

Written by: Craig Jennings

YCDABSOYA - Click To Read Article
An interesting tie-clip offers some deeper-than-expected insights on doing business.

The R.O.I. Dilemma - Click To Read Article
Return on Investment. If only we could get the return first, we'd bve happy to make the investment! In fact, if you weren't very good at this already, you probably wouldn't be reading this article!

Lemonade Marketing - Click To Read Article
If you're loaded with lemons, one solution is to make Lemonade. And a lot of entrepreneurs have been doing that lately. Here are some ideas on turning panic into profit, and on a mind-set which will serve you well in any circumstances. Don't laugh - that mindset of yours has carried you through when freinds and family have given you negative advice.

Working Twice As Hard, Making Half As Much - Click To Read Article
This article describes the dilemmas in which many small business owners find themselves. And wome ways for getting out!

Mastermind - Click To Read Article
This is coaching within a different framework - multiple people on the same call. Effective, efficient, economical.

It's About Time - Click To Read Article
This is about time and how to use it before it uses you! You can't really control time- itjust keeps ticking - but you can control your use of this fabulous resource.

Dealing with the new economy - Click To Read Article
Plenty of complaint, lots of opportunity.

7 mistakes, and 7 keys to successful entreprneuership. - Click To Read Article
Most of us do a lot of things wrong. Why not do them right? It's all here, in about 60 seconds.

Discipline - Click To Read Article
From a ham-fisted parent? To the tune of a kickory stick.

Goals - Click To Read Article
What we strive to achieve, what we enjoy accomplishing, what teaches us when we fail. Small business is a tough school, and you pay up front for your training!

Driving with the handbrake on! - Click To Read Article
Your new business isn't peforming well, it gets lousy gas milage, it makes squeaking sounds, and it smalls funny! What's happening? the owner somehow has left the handbrake on. It will be wonderful once s/he figures out what the problem is.

Finance tips for Lawyers - Click To Read Article
25 tips for the Lawyer's Bottom Line. Some are lawyer specific. Most will work for any business.

Focus - it's harder to do, and more important. - Click To Read Article
Dr. Stephen Covey had it right: The tasks we busines owners tackle are importsnt, urgent, not important, not urgent. The important tasks are the most valuable and profitable. But if they're not urgent as well, we do them last, if at all. Big problem. Please read on.

10 mistakes - Why small businesses stay small. - Click To Read Article
Small businesses are doomed to perpetuial smallness by a series of mistakes. Eliminate the misatkes and youll find immediate growth.

Aided Accountability - Click To Read Article
Successful entrepreneurs create and invent - and then they fulfill. They fulfill by saying what they are going to do, and then doing it! Making promises to others or yourself, and then keeping them, is what this article is about. Sounds simple. You and I know it isn't!

Why do we put off the really important things? - Click To Read Article
You're busy all the time, too busy. And yet, there are many really important things you never seem to have time to get around to. I'm a NY Business Coach and entrepreneurs and business owners use me regularly to: organize their business, help them manage their time efficiently, make better decisions, and, yes, make much more money. Have a look at my article and see if you, like so many of the rest of us, often fall into the "Not Urgent, But Important" trap.

What is CEO Time? - Click To Read Article
You're the Chief Executive of your small business. You're also the Chief Employee. CEOs make a lot of money. Employees do not. If you're not making a lot of money right now in your business, have a look at how much time you're spending as a "Chief Employee."

Running a business successfully. - Click To Read Article
People use me to help them run their businesses successfully. I'm a professional business coach, have been so for 10 years. I work with about 25 entrepreneurs every month to help them manage their businesses. Most of them are doing extremely well - even in these tough times. Enclosed is a huge document I give them all. When you look at it, you'll probably guess that many small-business owners, eager to get into the part of the business that makes money, skip critical steps that should come first - steps about self-knowledge, mission, vision. And, while small business is the heartbeat of the engine that drives American commerce, 40% of new small businesses are gone in 1 year, 80% in 4 years. So, have a read. See if this makes sense to you. Use it as you please. For conversation, please call.

Making Time - Click To Read Article
It's a physical impossibility, and I'll show you how you can do it, nonetheless. If you're like most of us, you don't have enough time to do everything. Would you be prepared to exchange that for a different point of view- that you have all the time there is? I'm a NY Business Coach, and I'd like you to have some free ideas which can really change your world. OK? then have a look at my article below.

Creating Goals or Building Castles In The Sky - Click To Read Article
That statement implies fanciful daydreaming - unrealistic, fantastic. And yet, when someone criticized Henry David Thoreau's many visions as "castles in the sky" he pointed out - "The sky is the place to build them. You must design your castles in the air first - only then should you can get to work on the foundations."

Turn Your Do-List Into A Game - Click To Read Article
The do-list is a burden we carry around, day in, day out. When we have nearly completed it, we or someone else dumps more "do" on it. It's a game you never win. Turning your do-list into a game, by making it a scorecard, shifts the paradigm. Now it becomes a game - a game which you can win or lose, a game where you don't win 'em all, a game which is both challenging and entertaining. What a difference!

Owner vs CEO vs Employee how do you manage being all three - Click To Read Article
Would you, as an owner or CEO, keep you on, as an employee?

Great News Time Management is Impossible - Click To Read Article
No wonder most of us are dissatisfied with our efforts!

Driving With The Handbrake On! The Texas Smoothie. - Click To Read Article
Entrepreneurs get trapped - one of those traps is what Michael Gerber calls "Doin' it, doin' it, doin' it!" where the tyranny of the urgent prevents us from doing the big-picture things that made us entreprpeneurs in the first place. Jerry from Texas found a unique and idiosyncratic path out of that trap.

Tricky Truths - Click To Read Article
If you own a small business or are planning to, there are a few tricky truths you may be looking at.

To Incorporate or Not to Incorporate - Click To Read Article
if that were the only question, this would be a lot simpler. There are several legal structures available for your business. How do you choose the best one?

To Incorporate or Not to Incorporate Part II - Click To Read Article
The Corporation. Corporations come in three flavors, C Corp, S Corp and LLC. The three have much in common

Time Management is Bogus - Click To Read Article
We really don’t understand the problem. You don’t have enough time. Or, You have all the time there is.

The Small Business Conundrum why so many do it why so many fail Or Christopher Columbus secret weapon - Click To Read Article
Better than half our gross national product is the output of Small Business, yet most of them don't last very long! Why?

The planner vs the free spirit as CEO - Click To Read Article
"Life is day-to-day. Don't bug me about long-term plans. Haven't got time. Ya gotta take care of today's business today." Have you ever heard yourself say that? On the other hand, you know that planning is something you "should" do, and you know how you deal with things you "should" do. Here's the promise. If you spend two good hours on this process, you'll notice positive results in 30 days and they won't ever stop coming.

Status Quo is the Bottom Line - Click To Read Article
In previous newsletters, I've extolled the creativity of the solo-preneur or small-businessperson. But often I hear just the opposite.

Is Creativity an airy fairy notion or an absolute requirement for the small businessperson - Click To Read Article
I admire artists and poets. But I say to you that a peak creative effort is to envision something in business, to say it's going to happen when no-one else can see it, and then make it happen according to your vision. You may not get mentioned in the same breath as Rembrandt or Mozart. Your friends or your spouse may take your creativity for granted. But you can't make a small business work without it. This note is to ask you to examine your own creative force, and give you some tips on calling on it when you need it.

Intentional Referrals - Click To Read Article
Referrals are too valuable to be left to chance. Referrals give others an opportunity to speak for you, more powerfully than you can speak for yourself. Learn how to get past the resistance around asking for referrals. Learn how to get your friends and clients to give you business.

Failure and Risk - Click To Read Article
Why failure and risk should be required in your business and your planning!

Business Coaching doing what the client finds most important - Click To Read Article
Most of my clients are business clients. They're looking to make their business more effective, profitable, enjoyable. So we set business goals. But all of my clients take an overview of their life, and we return to that overview periodically. Sometimes, what's important includes other things besides business

An invitation to a New Years Dance - Click To Read Article
How do you get you going? How do you commit to a plan or set of tasks, get them done, and then move on to the next steps? How do you avoid the "I'll do it later" syndrome, or the "I've gotta deal with these emergencies first" where the former is probably nothing but a stall, and the latter possibly an avoidance

About Sales - Click To Read Article
There are as many different ways to do sales as there are salespeople! This installment of the Build-Your-Business newsletters will try to focus on some of the best and most effective techniques. Is sales really important? There are a lot of aspects to running a business. I suspect that sales is the only one which, if ignored, absolutely guarantees failure! On the other side of it, businesses with a successful sales program can have a lot of other things wrong with them, and still work!

About Sales II - Click To Read Article
In our first installment on this worthy topic, we covered: A self-assessment The SCAN technique Features vs. Benefits The sanity check - SW, SW, SW, MO The ideal client

About Sales III - Click To Read Article
This is the third installment of the same topic, picking up where we left off last month. If you're committed to becoming more powerful in the area of sales, you may want to go back to my website, tag "Newsletter Archives" and read the first and second installments - I know I had to!





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