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What is your 10 second commercial

Written by: Diana Gelow

Article Overview: Marketing is simple. It is telling people what you do, over and over again. Everyone you meet is either a potential client or a source of referrals, never pass up an opportunity to introduce yourself.

What is your 10 second commercial

Marketing is simple. It is telling people what you do, over and over again. Everyone you meet is either a potential client or a source of referrals, never pass up an opportunity to introduce yourself. Ask yourself the following 3 questions. 1. How do you introduce yourself to potential clients and referrals? (Remember, everyone you meet is either a potential client or a source of referrals). 2. Is your introduction interesting and intriguing? 3. Does it stimulate the conversation or end it? The Elevator Story. Imagine this scenario...an elevator door opens. You walk into the elevator and press floor 10. Just as the door is about to close, someone else walks into the elevator. The two of you are alone. You look over at this person and you realize who they are-- you met them briefly at a recent networking event. You know that they meet your exact client profile. The elevator door shuts. You now have 10 seconds to tell them who you are and enroll them. Will you pass the test? If you are like most of us the answer is a resounding "no". Ask 10 people what they would do in this situation, and nine of them would say, "nothing." So what should you do? Introduce yourself. If you are like most of us, you would say something like this; "Hi, my name is Diana Gelow and I am a business coach. We met briefly at the wine auction last week and I was hoping to meet with you to introduce myself since I blah blah blah....I have been in business...we're the best at...blah blah blah.... Ding. The elevator door opens and your potential perfect client has just exited the elevator with a nice to meet you and hope we get a chance to talk again
comment. Good, but did you really get the desired result? Chances are this particular opportunity will not present itself again. Lets, create a powerful, results oriented 10 second commercial that will give you RESULTS! The Easiest and Most Powerful Sales Tool. What is a 10 second commercial? * Brief description of what you do and who you do it for. * It describes how you offer value, benefit, and quality to your customer or client. * Short and concise (approx. 10 seconds). * It rolls off your tongue and comes out so naturally that you could repeat it in your sleep. * Intrigues the client interest and enrolls the client to ask additional questions. Create your own 10 Second Commercial in 6 Easy Steps! Take the 6 steps today to craft your own 10 second commercial. It is one of the easiest and and most powerful sales tools for almost everyone. Here are the steps for constructing your own 10 second commercial. 1. What is your product/service/solution? 2. Who is the customer it is intended for? 3. What need or problem does it address? 4. What does it do? 5. How does it work and what are the benefits to me? 6. Why are you different and better than others? This is my 10 second commercial...note that I have the flexibility to use only the first stance or keep going based on time. You know how some small business owners and service professionals are experts in what they know and do but many are not experts at sales and marketing their services and they struggle with getting new, consistent and better clients.
Which typically means they are frustrated and are working too hard for the amount of money they are making? Which means a lot of talented, passionate business owner and service professionals either give up or don’t have the business they deserve. Well what I do as a sales & marketing coach is teach them step by step how they can have an endless stream of clients by following my 7 Step Essential Get Clients Now Coaching Program.. Which means you can make more money with less effort and have time and money to enjoy the things you love. Give it a try! You will be surprised at the immediate results and how easy it is to start attracting new clients, referrals, and begin making more money with less effort! TIP: Type up your 10 second commercial on three 3X5 index cards. Keep one in your wallet, one in your visor in the car, and one on your bulletin board at work. Practice it until it rolls off your tongue and you say it in your sleep.

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