Advertise for Your Life part one
Advertise for Your Life part one
Then I made a decision that has completely changed my life.
See, during that drive I "caught" myself doing what I had always done... internally repeating jingles, advertising slogans and pondering future purchases... all without the conscious decision of doing so, and all without examination or analysis.
That moment I also "caught" the interruption of my own creative process (just before I saw that billboard I was enjoying planning a project), and recognized how programmed I was to think "XYZ Bank" at the sight of a certain color. I also evaluated how often my associations with simple things like colors and words would lead my thinking right toward someone else's agenda.... instead of my own.
So during that drive I made a new decision about how I'd be thinking (and consequently living) from that moment forward; how I would nurture my own creativity and original thought so as to benefit my own life, and hopefully my community too. And here is what I did to evidence it:
1) I put myself on a strict media diet; nearly eliminating television, radio, magazines and newspapers.
2) those times I did "consume" ads, I did so as an active participant: viewing myself as an "ad critic" or "advertising executive" which lowered the instances of unconscious internal repetition of ad slogans not in my best interest.
3) I began questioning my own purchasing urges whenever they would come up. I asked myself questions such as: what is the agenda of the company that makes this product/service? Is this purchase a need, or a programmed desire? If I were to advertise this, how might I do it? Would I advertise this? What emotional experience was I hoping to achieve by purchasing this?
4) I decided to advertise for my own life by surrounding myself with slogans, images and quotes that inspired my own best thinking. These were all chosen by me, and reflected those things I thought were important in my present day and future.
The benefits of these changes has had broad and profound impact in my life. Not only do I feel freer of anxieties and desires (the emotional hallmarks of an effective ad campaign), but I also get much more accomplished. During a few spare moments that I used to spend "consuming" advertisements, now I am producing things that really matter to me, and finding the energy to execute my most cherished goals and plans...
Advertise for Your Life part one - To learn more about this author, visit Elizabeth Mullen's Website.
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While driving to Providence a few years ago, I noticed a swath of a certain color blue on a billboard, and immediately found myself humming the jingle of a bank whose logo is that same color. Within moments I was thinking about opening a new bank account and feeling a mild sense of urgency about doing so. My drive had become drastically different: what had started out a pleasant day-dreaming drive to the city became a whiteknuckled rush to get somewhere so I could get somewhere else to fix a problem with my banking (which was just fine).
Then I made a decision that has completely changed my life.
See, during that drive I "caught" myself doing what I had always done... internally repeating jingles, advertising slogans and pondering future purchases... all without the conscious decision of doing so, and all without examination or analysis.
That moment I also "caught" the interruption of my own creative process (just before I saw that billboard I was enjoying planning a project), and recognized how programmed I was to think "XYZ Bank" at the sight of a certain color. I also evaluated how often my associations with simple things like colors and words would lead my thinking right toward someone else's agenda.... instead of my own.
So during that drive I made a new decision about how I'd be thinking (and consequently living) from that moment forward; how I would nurture my own creativity and original thought so as to benefit my own life, and hopefully my community too. And here is what I did to evidence it:
1) I put myself on a strict media diet; nearly eliminating television, radio, magazines and newspapers.
2) those times I did "consume" ads, I did so as an active participant: viewing myself as an "ad critic" or "advertising executive" which lowered the instances of unconscious internal repetition of ad slogans not in my best interest.
3) I began questioning my own purchasing urges whenever they would come up. I asked myself questions such as: what is the agenda of the company that makes this product/service? Is this purchase a need, or a programmed desire? If I were to advertise this, how might I do it? Would I advertise this? What emotional experience was I hoping to achieve by purchasing this?
4) I decided to advertise for my own life by surrounding myself with slogans, images and quotes that inspired my own best thinking. These were all chosen by me, and reflected those things I thought were important in my present day and future.
The benefits of these changes has had broad and profound impact in my life. Not only do I feel freer of anxieties and desires (the emotional hallmarks of an effective ad campaign), but I also get much more accomplished. During a few spare moments that I used to spend "consuming" advertisements, now I am producing things that really matter to me, and finding the energy to execute my most cherished goals and plans...
Advertise for Your Life part one - To learn more about this author, visit Elizabeth Mullen's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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