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How to Get More Clients Without Spending a Cent!

Guest post by: Lisa Branigan

Article Overview: I want to share with you what I have found to be the 4 essential steps to a steady stream of regular clients and constant referrals....and yes it can be done in only 4 easy steps!

How to Get More Clients Without Spending a Cent!

How to Get More Clients Without Spending a Cent!

...............In 4 easy steps

After 25 years in business I have discovered four easy (but essential) steps that all businesses must implement to have a regular, steady stream of clients. This has come about from many years of coaching business women who needed to increase their profits by growing their client base.

What I found, through coaching these wonderful women, was that I was repeating the same business building pattern with each business owner.

From this I came to realise that this pattern was the building block for a steady stream of clients and also constant referrals.

We all know that the only way to get clients is by marketing but almost everyone hates marketing. It's seen as such a difficult thing to do.

Marketing yourself and your business seems to fit in somewhere up there with being a car salesman or a politician!

Since we don't want to be viewed as a pushy person or a tall poppy sprouting our own "wonderfulness" we tend to do other types of marketing...the softer things such as advertising, mail-outs, newsletters etc but the steady stream of clients continue to allude us.

Well not anymore!

I want to share with you what I have found to be the 4 essential steps to a steady stream of regular clients and constant referrals....and yes it can be done in only 4 easy steps! YAY!

Step one:

Know who are your clients are!

I know you think your clients are "everyone" and that may be true but let me tell you that trying to market to "everyone" will, not only wear you out, it will also blow the marketing budget!!

Step two:

Know what pains or problems you solve for your clients!

Your main marketing message should 'speak' to your potential clients by appealing to their sensitivities (pain) that trigger an emotional reaction. By identifying your client's pain and suffering, it tells them that you understand and empathize with them.

Step three:

Know the most effective marketing techniques and use them:

• Direct contact
• Follow-up
• Business alliances
• Referral building
• Networking

Step four:

Know how to network correctly as it is the key to endless referrals!

Build relationships and remember;

"All things being equal, people will do business with, and refer business to, those people they know, like and trust." Bob Burg.

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Article Tags: get clients, get customers business growth, grow business, increase profits, more clients, more customers



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Re: Who Did You Learn Most From and Why? - Hi Martin, You missed out on the most essential community that helps you grow - Your Clients. Well, I believe that my Initial Clients have been the ones who have given me the moments of 'aha' in my business. They have stood by me even when I was a starter and that has helped me shape and build my stand. They have helped me grow as an entrepreneur, learn to have loads of patience and make the most of what comes across. They have also helped me to strengthen me as a person. btw, personally speaking, my Grandfather always kept me on track and lent me emotional support when I was down in any matter - be it business or otherwise.
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