Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Interview with Stephen Covey

Interview with Stephen Covey

“The call and need of a new era is for greatness.
It’s for fulfillment, passionate execution and
significant contribution.”
- Stephen R. Covey, from The 8th Habit: From
Effectiveness to Greatness

Making a rare public appearance in Toronto at the
Mississauga Living Arts Centre, world-respected
leadership authority and author of the international
bestseller, The 7 Habits of Highly Effective People,
named the #1 Most Influential Business Book of
the Twentieth Century, Dr. Stephen R. Covey
spoke on his latest book, The 8th Habit: From Effectiveness to Greatness to a packed
audience.

Having taught principle-centered leadership for over four decades, this living
legend and world icon, with his quiet energy and grace, epitomized a call to greatness and
earned the respect of the audience -- standing as a grandfather figure for unleashing
human potential in many generations.

A hero to millions, Dr. Covey is known the world over for his landmark work
around helping people take profound ideas, philosophies, and principles and distilling
them into easy-to-use daily habits that anyone can apply. In his inspirational presentation
at the Living Arts Centre, he conveyed simple yet very powerful gems of wisdom that I
found practical and useful. For example, if you want your children to develop a love of
learning and never have to rag on them again for not doing their homework and not
getting better grades, simply ask them when they return from school, “Teach me what
you’ve learned today.” By using this one simple habit, Covey claims he’s never had a
problem encouraging his children to learn because teaching is the best way to learn.
Another gem he talked about is the habit of seeking to understand before being
understood through empathic listening. In the audience of over 800 people, he asked how
many people had any formal training on listening; only 13 hands went up revealing just
how ego-centric of a me-me-me culture we live in. Covey related how many Native
Indian tribes use what’s called the Talking Stick which is used in all meetings where the
person holding the Talking Stick is the only person allowed to speak until he or she feels
understood; when the possessor of the Talking Stick feels completely understood, then,
and only then, is the Talking Stick passed on to the next person. This creates an
incredible understanding and synergy among the team. Every business would do well to
have a Talking Stick!

Covey then went on to the crux of his message which is the 8th Habit of becoming
an island of excellence in a sea of mediocrity by finding one’s voice and helping others to
find theirs. According to Covey, the main problem is that businesses are still trapped in
the old paradigm of Industrial Age thinking even though we’re well into the Knowledge

Worker Age. What’s required is a new paradigm he calls the “whole body paradigm” of
integrating body, mind, heart, and spirit which he respectively equates to the principles of
discipline, vision, passion, and conscience. The Industrial Age is still very much focused
on the body (things, systems, structures, procedures, efficiency, bottom-line). But Covey
estimates that approximately 80 percent of all the value added to goods and services now
comes from knowledge work versus things. Twenty years ago that number was the
inverse: only 20 percent.

So the key is not behavior – it’s the map. The key is the accuracy of the map.
Once paradigm shifts the behavior will also shift. Covey clearly illustrated this point by
asking everyone to close their eyes and point “North.” When he asked us to open our
eyes and look around, I noticed everyone was pointing in different directions! In a similar
vein, the majority of organizations have their people pointing in different directions;
sighting a recent Harris Poll, Covey states that “only 37 percent of workers say they have
a clear understanding of what their organization is trying to achieve and why.” No one
knows where true “North” is. There is no moral compass, no conscience, no guiding
spirit.

Part of the solution, according to Covey, is to have a transcendent goal, what he
calls a WIG or Wildly Important Goal, that serves a greater purpose. Only once this goal
is clearly communicated to everyone in an organization can quantum improvements
begin to happen in the workplace.

Here is my interview with Dr. Covey revealing his latest insights from his most
recent book, The 8th Habit: From Effectiveness to Greatness:

What sacrifices have you made to be where you are today?

I have worked very hard to dedicate my personal and professional life to principlecentered
living. I am driven by a passion and conscience to spread understanding for
principles and how to apply them to reach greatness. To that extent, there is no sacrifice
– only a passionate, relentless commitment to my work, family, community and church to
make a lasting difference.

What in your opinion is the most important attribute of a leader and why?
I believe the most important attribute for a leader is being principle-centered. Centering
on principles that are universal and timeless provides a foundation and compass to guide
every decision and every act. I’ve based my life’s work on promoting principles and
teaching the power that resides in principle-centered leadership. Principles are not my
invention; they are self-evident and are found throughout the world. If you look at all
enduring philosophies, religions and thoughts, you will find principles such as integrity,
compassion, trust, honesty, accountability and others at their core. I simply translated
these principles into a framework of habits, which when followed with consistency and
frequency transforms one’s character and allows one to earn the moral authority
necessary for enduring leadership.

I must also clarify the definition of leadership, which is sadly and narrowly
defined as position, title, status or rank. This is formal authority and not necessarily
leadership. Through years of study, teaching and working with people all over the world,
from all walks of life, I have determined that leadership is: Communicating to people
their worth and potential so clearly that they come to see it in themselves. It is the
influence we have with others to help them discover their own voice, to find their own
purpose, to make their unique contribution, and to release their potential, that truly
defines leadership. Thus, leadership extends to the many personal and professional roles
we play – as workers, parents, children, teachers, students, swamis, you name it – and the
choice we make to live by principles to help others find their voice.

In your book, 8th Habit, you talk about finding one’s voice and developing one’s
“unique personal significance.” How does one begin doing that?

To achieve greater heights each person must be challenged to find their voice – their
unique personal significance and purposeful meaning – and help others to find theirs.
Voice lies at the nexus of talent, passion, need and conscience. When anyone engages in
work that taps into their talent and fuels their passion – that rises out of a great need in
the world that they feel drawn by conscience to meet – therein lies their voice in life. The
8th Habit is all about how to find your voice and help others to find theirs.
What leader do you really admire and why?

One immediate leader who comes to mind is Muhammad Yunus, founder of the Grameen
Bank. His story is one that illustrates the path to finding one’s voice and helping others
find theirs. Muhammad saw a need, felt his conscience move him to try and fill that need
and applied his talents and passion to fill it. In the process, he found his voice and helped
others to find theirs.

Muhammad wanted to help his impoverished fellow citizens in Bangladesh. He
met a woman who made bamboo stools only to make two U.S. pennies each day. He
inquired about her work and found that the woman had no money to buy the necessary
bamboo, so she was forced to borrow money from a trader on condition that she sell him
her finished product at a price he dictated. This poor woman in essence was held hostage
by this trader.

This woman was not alone, there was an entire village of 42 hard working people
working in unbearable circumstances and Muhammad calculated that it only required $27
U.S. dollars to help them out. He immediately gave the money to the people and told
them it was a loan to be re-paid when they were able.

Muhammad even went further to ask the local bank to loan these villagers
additional money and offered himself as a guarantor. Much to the skepticism and
surprise of the bankers, the villagers paid every penny back on several loans.
Muhammad eventually expanded this loan program by creating his own microcredit
lending institution called the Grameen Bank, so he could help numerous villages.
Grameen Bank now works with more than 46,000 villages giving micro-loans,
lending approximately half a billion dollars a year to empower the poor (96% of whom
are women) to produce and sell their goods and build housing. So far, the bank has
assisted 3.7 million people. The micro-credit movement has now spread throughout the
world.

What advice would you give youth who will become future leaders of tomorrow?
In my 8th Habit book I share the idea that everyone chooses one of two roads in life,
whether you’re older or younger, man or woman, rich or poor. The most traveled road is
the one that takes us to mediocrity and the other less traveled road takes us to greatness
and meaning. The first road limits us and prevents us from realizing our full potential.
This road is often the quick-fix or short-cut approach to life. It often lures us to it when
we don’t take accountability for ourselves or see ourselves as victims. My advice to the
youth is to avoid the road of mediocrity. It’s probably hard for them to see into the longterm,
but if they will try to see themselves as human beings with vast potential, and see
that next to life itself their greatest gift is choice – they can choose their responses to
whatever comes to them in life, and take responsibility for their choices, their behaviors,
their feelings and choose to create their future.

My son, Sean, wrote The 7 Habits of Highly Effective Teens to help [young
people] become their best selves. He speaks wonderfully to the youth (much better than
I), and I would recommend his book to anyone wanting to start good habits at a young
age.





Interview with Stephen Covey - To learn more about this author, visit Sharif Khan's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Sharif Khan
(Visit Sharif's Website) Sharif Khan is a business writer, copywriter, book publishing consultant, and author of the leadership bestseller, Psychology of the Hero Soul (www.HeroSoul.com). If you need help with an important writing project or ongoing assignment and would like a no-cost, no-obligation quote, call 416-417-1259 or send an email to: sharif@herosoul.com. “Sharif knows how to write clear and concise copy for business. He is quick, to the point, and a pleasure to work with,” writes Carl Nanni, former VP, Kraft Canada

Sharif Khan is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Sharif Khan's

Complete
List Of
Business-Coach
Articles

Name
Email
If you enjoyed this article, get Sharif Khan's Complete List of Business-Coach Articles For FREE!

More Sharif Khan
The Power of Networking
Success Tips
Courage
Key to Success 10 Success Tips for Maximum Achievement
Heaven and Earth
A Recipe for Success
Obama Leadership 8 Ways to Lead in the 21st Century
An Attitude Of Gratitude
Hope In Humanity
In Pursuit of Excellence
Free Downloads


 
 
 


Evan Elite Authors
John Brennan  
Kim Castle  
Dianne Crampton  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
EQ SUCCESS STORIES Icon EQ SUCCESS STORIES
Client-Attracting Web Copy Icon Client-Attracting Web Copy
Elevating Your Business Icon Elevating Your Business
Optimus Performance Icon Optimus Performance
Integrity Guide Icon Integrity Guide
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Raising Capital Blogs To Watch In 2008
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008
 
Top 50 Productivity Blogs To Watch In 2008
Top 50 Productivity Blogs
Top Blogs To Watch In 2008
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Comfort Gyekitey Nkawkaw, Ghana,
Comfort Gyekitey
Nkawkaw, Ghana
SEO For Africa

If I Were A Startup...
Robert Iachetta, $372k to $921k in 2 years
Robert Iachetta
$372k to $921k in 2 years
Julie Mitchell, $470k to $1.1 Mil in 2 years
Julie Mitchell
$470k to $1.1 Mil in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Sean Diddy Combs, Bad Boy
Julie Aigner-Clark, Baby Einstein
Julie Aigner-Clark
Baby Einstein
Famous Entrepreneurs - Complete List

Entrepreneur Advice
David Allen, Getting Things Done
David Allen
Getting Things Done
Paul Kedrosky, Venture Capitalist
Paul Kedrosky
Venture Capitalist
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Win Franchise Sales and at Franchise Development in a Tough Economy
By Paul Roesch
     Franchise Sales are Predictable with a well defined Franchise Sales Process
By Paul Roesch
     Buying a Franchise | A Small Business Start Up Franchising Primer Guide for Franchise Development Beginners
By Paul Roesch

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information