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Marketing Assessment

Written by: Christian Mickelsen

Article Overview: How effective is your marketing?

Marketing Assessment

The 12 Critical Success Factors For Marketing That Gets Results!



Rate yours business on a scale from 1-10 in the following areas:

1.

___ I/We have a marketing plan that brings in the great results that we need and expect.
2.

___ We have a very tight niche' and go after all of the good prospects from that niche'.
3.

___ I know what my competitive advantage is and I can communicate it with crystal clarity.
4.

___ I utilize the best strategies/tactics for our industry, company, and staff.
5.

___ Our marketing materials get attention, interest, desire, and ACTION!
6.

___ All of our marketing is part of a comprehensive, inter-related system.
7.

___ We follow our plan and implement our strategies with great consistency.
8.

___ We are aware of what other companies in our line of business are doing and saying.
9.

___ We are always looking for creative ways to improve our marketing.
10.

___ We look for ways to surprise our customers with innovations and greater benefits.
11.

___ Our marketing is automated and requires little time, energy, or capital
12.

___ We measure the effectiveness of all of our marketing tactics.

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