Marketing Plan
Marketing Plan
1.
Choose 5 or so different marketing strategies that you feel most comfortable or excited to run. Here's a list of marketing tactics.
2.
Factors to consider are dollar cost, time cost, and ease of implementation/expertise with implementing. Networking is less expensive than radio commercials, but costs more in terms of time. Having a great ad may require some expertise in writing in a way that appeals to your target market (the people that have the great need or desire for your product/service).
3.
Decide how often you will implement each strategy. EX: 1 workshop/month, 5 networking events/month, 2 e-mail newsletters/month, etc.
4.
Estimate your costs per strategy.
5.
Estimate how many prospects your company will be exposed to/interact with. EX: 1 workshop usually draws 20 people. Of the 20, 8 usually have a need or strong desire for what we offer. Of those 8, we will make 5 sales. If you have not been tracking your results yet, then ballpark it using your gut. If it's a brand new strategy, then take a wild guess. You'll be able to change your estimates later to be more in line with reality later.
6.
Calculate your dollars spent on each strategy and compare that with your projected income. This can give you your ROI/ return on investment. We spent $240 on BNI to network 1/week. We received leads that lead to $6000K in sales the return on investment is 2500%!
7.
Track the results of all of your marketing efforts so that you can see what works best. Which strategies can you change or improve? Which should you stop doing all together? What should you double up your efforts on?
Real World Example:
Small Biz U:
Email newsletters: 3/month nets us 40 new subscribers each month.
40 subscribers = 10 new SBU members
10 new members = 3 new coaching clients
Workshops: 1/month nets 15 new members of Small Biz U and 5 new clients.
Tele-Classes: 2/month = 8 new clients.
Networking: 5 events/month = 2 new clients
Telephone marketing: 50 calls per week = 2 appointments and 4 new clients.
Referrals: 5 referrals from existing or past clients = 2 new clients.
Totals: 20 new clients each month.
Marketing Expenses: about $50/month. (We keep our marketing costs low so we can offer so much value at incredible prices and spend massive amounts of time creating these powerful resources).
Marketing Plan - To learn more about this author, visit Christian Mickelsen's Website.
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7 Steps to creating a simple powerful marketing plan.
1.
Choose 5 or so different marketing strategies that you feel most comfortable or excited to run. Here's a list of marketing tactics.
2.
Factors to consider are dollar cost, time cost, and ease of implementation/expertise with implementing. Networking is less expensive than radio commercials, but costs more in terms of time. Having a great ad may require some expertise in writing in a way that appeals to your target market (the people that have the great need or desire for your product/service).
3.
Decide how often you will implement each strategy. EX: 1 workshop/month, 5 networking events/month, 2 e-mail newsletters/month, etc.
4.
Estimate your costs per strategy.
5.
Estimate how many prospects your company will be exposed to/interact with. EX: 1 workshop usually draws 20 people. Of the 20, 8 usually have a need or strong desire for what we offer. Of those 8, we will make 5 sales. If you have not been tracking your results yet, then ballpark it using your gut. If it's a brand new strategy, then take a wild guess. You'll be able to change your estimates later to be more in line with reality later.
6.
Calculate your dollars spent on each strategy and compare that with your projected income. This can give you your ROI/ return on investment. We spent $240 on BNI to network 1/week. We received leads that lead to $6000K in sales the return on investment is 2500%!
7.
Track the results of all of your marketing efforts so that you can see what works best. Which strategies can you change or improve? Which should you stop doing all together? What should you double up your efforts on?
Real World Example:
Small Biz U:
Email newsletters: 3/month nets us 40 new subscribers each month.
40 subscribers = 10 new SBU members
10 new members = 3 new coaching clients
Workshops: 1/month nets 15 new members of Small Biz U and 5 new clients.
Tele-Classes: 2/month = 8 new clients.
Networking: 5 events/month = 2 new clients
Telephone marketing: 50 calls per week = 2 appointments and 4 new clients.
Referrals: 5 referrals from existing or past clients = 2 new clients.
Totals: 20 new clients each month.
Marketing Expenses: about $50/month. (We keep our marketing costs low so we can offer so much value at incredible prices and spend massive amounts of time creating these powerful resources).
Marketing Plan - To learn more about this author, visit Christian Mickelsen's Website.
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 How the perfect marketing plan would work
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 Depending upon who you ask a marketing plan is either a necessary evil or tremendous waste of time. - That’s such a shame, but I think I’ve finally come to understand why this is. |
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You need a marketing plan – period!
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| Discover all the good reasons why no matter what your profession or business, you need a marketing plan! |
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Who Should Review Your Business Plan?
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| I'm a big beleiver in business plans - not the text book thing, the simple working, changing, living, breathing thing. Every business should use one (note I said use not have.) |
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3 Symptoms of Being Without a Marketing Plan
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| Learn what the 3 symptoms of businesses operating without a marketing plan are, and how to avoid them so that you can attract business, money and satisfaction faster and easier.
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Do You have a Strategic Sales Action Plan?
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| Do you want to shake up your sales results? It's time to rethink you're approach and come up with a plan that will produce results. |
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Dr. John OdaJohn Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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To learn more about the Evan Elite Author Program please contact us. | |||
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 Christian Mickelsen (Visit Christian's Website) Christian E. Mickelsen is a leading authority on business success. The founder of Small Biz U, one of the fastest growing business schools in America, with business owner students all around the world. People always ask where all of this material comes
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