Every day thousands of business owners are scratching their heads on how to be unique within the market place. This concept known as branding within the marketing or advertising departments is critical to the success of your business. Consistency in your marketing message is critical in branding yourself within the global market place. With many small businesses having limited marketing budgets, these 4 simple words will begin to help you construct that "branding image" you desire from your 30 second elevator speech to your print, audio recordings, radio and television messages.
1. Interrupt - Your message needs to interrupt your intended audience whether it is print, audio or face to face. Use words that create vivid mental pictures in the brains of your audience. HINT: People hear and read words, but they THINK in PICTURES!
2. Engage - Your message needs to engage your intended prospects. This may require some research on your part so that you know what your audience is seeking. Also, this may require separate messages if you have different target audiences.
3. Educate - Your message should educate your target market. The use of testimonials is a great way to educate your prospects. Consider demonstrating your expertise or the quality of your products/services. Remember: No one likes to be sold, but everyone loves to buy
4. Offer - Your message should offer something. Words such as guarantee, free trial, free shipping and handling, discount are all part of a possible offer. NOTE: For every business this would be different.
Madison Avenue has been constructing branding through these four simple words for years. And since the concept is so simple – interrupt, engage, educate and offer, you can begin to brand your company with a consistent message that will deliver the results that you need.
Business Marketing Improve Your Branding or Marketing Message through Four Simple Words - To learn more about this author, visit Leanne Hoagland-Smith's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Business Marketing Improve Your Branding or Marketing Message through Four Simple Words
|
| |
Business marketing requires that you make yourself unique or in advertising lingo "brand" yourself. Using a proven format when constructing your marketing messages will help you deliver consistent results. If you...
|
|
The definition of branding
|
| |
 One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small b...
|
|
Discover the Secrets of Effective Marketing
|
| |
Learn the critical elements to any effect marketing campaign. Implemented correctly, you can quickly and easily improve the effectiveness of your marketing.
|
|
Video Marketing Basics
|
| |
Video marketing is one of the latest forms of online marketing to emerge as a major avenue for building traffic.
|
|
Branding Your Website To Improve Sales And Retention
|
| |
Branding has long been a viable and sustainable marketing method for big businesses offline. Website owners and online service providers can do their business venture a lot of favors by following suit.
|
 |
Related Businesses - Evan Elite Authors |
|
Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
|
Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development.
Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit.
He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine.
He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball.
He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
Leanne Hoagland-Smith
(Visit Leanne's Website)
Are your sales where you want them to be?
Will you be one of the few who achieves
sales success or one of the many who have
failed to change? So what are you doing to
change those results? Let’s be honest,
with companies moving globally and at
lightening speeds, the traditional
business solutions are outdated and dead.
My approach moves your business out of its
comfort zone and secures your competitive
advantage now. If you are seeking to
increase sales, build customer loyalty,
create a culture of great attitudes or
just achieve some sleep filled nights,
then we should talk because my clients
have experienced exactly those types of
results. Learn more about customer loyalty
at www.processspecialist.
com/customer-loyalty.htm Give me a
call at 219.759.5601 for a free strategy
session. P.S. If you are seeking a
motivational speaker, sales trainer or
small business expert that will leave your
audience smiling and remembering, please
feel free to contact me at 219.759.5601.
|
|
 |
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
