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Business Networking Should Build Your KASH Box Not Drain It

Guest post by: Leanne Hoagland-Smith

Article Overview: Business networking is a critical marketing strategy. Successful business owners, entrepreneurs and executives truly know how to leverage both face to face and on-line networking events. However, it appears that the majority of those seeking business really desire a magic pill that will instantly create customers instead of doing what they need to do. Their poor attitudes and habits are literally draining the cash out of their K.A.S.H. Box for Sustainable Change.

Business Networking Should Build Your KASH Box Not Drain It

Today, it happened again. A colleague called and said that he tried to join another networking group. This group promoted itself as a mastermind network group. Unfortunately in his discussion with most of the members, they agreed that the group didn’t meet their needs. TRANSALATION: Business was not coming easy and required some work.

Every week as a small business coach, I experience this same scenario as well as many others. For example, did you ever have a business person approached you at a networking event and said that he could use your services. You were then asked to give a call the following week. Upon making the call, you was told that the person wasn’t available even though you said you were returning the call. For me, I had opportunities to provide additional referrals to this individual, but this business person with the so very busy attitude lost. An additional benefit from these experiences for me is that I discovered people who I didn’t want as clients.

Networking opportunities abound for people from www.fastpitchnetworking.com to www.bni.com Additionally, there are countless chambers, civic and professional organizations that serve as networking venues. Unfortunately, most people fail to address the one obstacle that is keeping them from success.

Several years ago at a national conference, I saw a graphic from the speaker, David Herdlinger, that demonstrated this obstacle. For years performance experts, education specialists and organizational consultants recognized that knowledge, skills and attitudes affected performance and hence the success of the individual or business. David had taken this challenge and reconfigured it into a way that would make more sense for people. He placed the letters KSA into a quadrant. The upper boxes contained the letters K for Knowledge and A for Attitudes. In the lower left hand box was the letter S for Skills. To complete the quadrant, he added the letter H for Habits in the lower right hand corner. Now the letters K.A.S.H. fitted neatly into a box and a new tool – the K.A.S.H. Box – was developed.

The purpose of this K.A.S.H. Box was to show that more often than not poor attitudes and habits contributed as much if not more so to performance failure or success. Yet, individuals spend most of their resources developing knowledge and skills by joining countless networking organizations and fail to develop the necessary attitudes and habits for networking success.

After listening to this dynamic presentation, I expanded David’s concept to help even reach more individuals by constructing the K.A.S.H. Box for Sustainable Change. Since the purpose of cash boxes is to hold the daily productivity as measured by change, I placed a large rectangular box under the quadrant. When cash is spent on the left side of the K.A.S.H. Box without investing cash on the right side, the money is not reinvested into the individual or the organiation, but is drained away. Hence, a negative return on investment happens. When focusing on both sides of the K.A.S.H. Box, the efforts are reinvested into the change drawer and sustainable change happens.

Furthermore within this box, I identified that the left side (Knowledge and Skills) is all about learning – the acquisition of knowledge. While the right side (Attitudes and Habits) is all about performing – the application of knowledge. The question is not whether an individual knows something, but rather does that individual want to do something?

So the next time you enter that networking event, ask yourself this question: Will my success be because of my knowledge or skills or because of my positive attitudes and habits? Your success in networking will directly proportional to your daily positive attitudes and habits that you clearly demonstrate to everyone. P.S. Having a written plan wouldn’t hurt either.

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Re: Great start, but no finish - My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan
Re: Make Friends...Literally BUILD them! - I agree! Networking is definitely the key word here. What does everyone feel about the different Networking platforms out there? Twitter Facebook LinkedIn what are some others?
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
How do you know if you have a good idea? - [quote="orxan":3118uboz]My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan[/quote:3118uboz] Thanks orxan! But how do you know if you truly have a good idea or not? If we ask ourselves, we may be suffering from tunnel vision. On the other hand, friends/family may try to discourage us from pursuing a small business because of their own fears, while others will simply give us an empty "you can do it!" line.
Re: How can a social networking site make serious money? - Hi There, It is quite interesting, that some Social Networking do produce an income. I think testimonials are always a benefit to share. See one below: This Social Network has changed my life! Every night is a Friday night and everyday is a Saturday!! Because of it, I have been able to leave the workforce 10 years early.It has given me back my life. Many of us would like to retire early. I am sure there are many more. The point is of focusing with great determination. The ongoing challenge is to stay focussed and not be sidetracked into a newer scheme or so. Also I have read, during this financial turmoil, more people turn to Social Networking for various reasons.


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