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Business Results Begins By Developing A Compelling Vision To Communicate Why You Are In Business
| Guest post by: Leanne Hoagland-Smith |
Article Overview: Why are you in business? This question is answered by the numerous vision statements hanging on reception areas through the country. Unfortunately, the power of this simple statement is ignored and may help to keep companies from their goals. Maybe this short story will quickly demonstrate the value of a well crafted vision statement.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Business Results Begins By Developing A Compelling Vision To Communicate Why You Are In Business
Why are you in business? This question is answered by the numerous vision statements hanging on reception areas through the country. Unfortunately, the power of this simple statement is ignored and may help to keep companies from their goals. Maybe this short story will quickly demonstrate the value of a well crafted vision statement.
On a construction site, three masons were working. Each one was busy with a trowel, cement and bricks. A passer-by went up to the first one, who looked very bored and asked him what he was doing. "I'm laying bricks," he said sullenly.
The passer-by then approached the second man who looked somewhat more enthusiastic and asked the same question. "I'm building a church," was the reply.
Walking up to the third mason who was whistling, the passer-by again asked the same question. The mason stopped his whistling for just a moment and with great joy and excitement said: "I'm building a cathedral." This response astonished the passer-by.
So, what is the point of this brief story. Simply - What are you building? Why do you work for your company or why did you start your company? What is the underlying reason you firm is operational?
We all need a purpose, a vision, a mission – call it what you like – to motivate us to action. A vision is a rallying cry. It is a short, powerful statement. It empowers all the shareholders and makes them believe they can do whatever needs to be done.
Think of the following: We will overcome! Or Workers of the world unite! A famous hotel chain had a simple vision: Ladies and Gentlemen serving Ladies and Gentlemen.
What is your company’s vision? It is a rallying cry? Or is it like one of those typical, long winded, expensive, stale corporate statements hanging on the walls in many reception areas? The real question to be answer is: Are you living that vision? If you aren’t living that vision, this may help to explain why you are not doubling your results.
Articulate Your Success Through A Compelling Vision
How a Vision Statement Can Influence Your Business Success
Communicate your vision
A Compass for Your Vision
Is your leadership effective?
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Business Building Check List Leadership Assessment Leadership Audit For Business |
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