Business Results Begins By Developing A Compelling Vision To Communicate Why You Are In Business
Business Results Begins By Developing A Compelling Vision To Communicate Why You Are In Business
On a construction site, three masons were working. Each one was busy with a trowel, cement and bricks. A passer-by went up to the first one, who looked very bored and asked him what he was doing. "I'm laying bricks," he said sullenly.
The passer-by then approached the second man who looked somewhat more enthusiastic and asked the same question. "I'm building a church," was the reply.
Walking up to the third mason who was whistling, the passer-by again asked the same question. The mason stopped his whistling for just a moment and with great joy and excitement said: "I'm building a cathedral." This response astonished the passer-by.
So, what is the point of this brief story. Simply - What are you building? Why do you work for your company or why did you start your company? What is the underlying reason you firm is operational?
We all need a purpose, a vision, a mission – call it what you like – to motivate us to action. A vision is a rallying cry. It is a short, powerful statement. It empowers all the shareholders and makes them believe they can do whatever needs to be done.
Think of the following: We will overcome! Or Workers of the world unite! A famous hotel chain had a simple vision: Ladies and Gentlemen serving Ladies and Gentlemen.
What is your company’s vision? It is a rallying cry? Or is it like one of those typical, long winded, expensive, stale corporate statements hanging on the walls in many reception areas? The real question to be answer is: Are you living that vision? If you aren’t living that vision, this may help to explain why you are not doubling your results.
Business Results Begins By Developing A Compelling Vision To Communicate Why You Are In Business - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Why are you in business? This question is answered by the numerous vision statements hanging on reception areas through the country. Unfortunately, the power of this simple statement is ignored and may help to keep companies from their goals. Maybe this short story will quickly demonstrate the value of a well crafted vision statement.
On a construction site, three masons were working. Each one was busy with a trowel, cement and bricks. A passer-by went up to the first one, who looked very bored and asked him what he was doing. "I'm laying bricks," he said sullenly.
The passer-by then approached the second man who looked somewhat more enthusiastic and asked the same question. "I'm building a church," was the reply.
Walking up to the third mason who was whistling, the passer-by again asked the same question. The mason stopped his whistling for just a moment and with great joy and excitement said: "I'm building a cathedral." This response astonished the passer-by.
So, what is the point of this brief story. Simply - What are you building? Why do you work for your company or why did you start your company? What is the underlying reason you firm is operational?
We all need a purpose, a vision, a mission – call it what you like – to motivate us to action. A vision is a rallying cry. It is a short, powerful statement. It empowers all the shareholders and makes them believe they can do whatever needs to be done.
Think of the following: We will overcome! Or Workers of the world unite! A famous hotel chain had a simple vision: Ladies and Gentlemen serving Ladies and Gentlemen.
What is your company’s vision? It is a rallying cry? Or is it like one of those typical, long winded, expensive, stale corporate statements hanging on the walls in many reception areas? The real question to be answer is: Are you living that vision? If you aren’t living that vision, this may help to explain why you are not doubling your results.
Business Results Begins By Developing A Compelling Vision To Communicate Why You Are In Business - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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