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Business Results Begins By Developing A Compelling Vision To Communicate Why You Are In Business



Business Results Begins By Developing A Compelling Vision To Communicate Why You Are In Business
   

Why are you in business? This question is answered by the numerous vision statements hanging on reception areas through the country. Unfortunately, the power of this simple statement is ignored and may help to keep companies from their goals. Maybe this short story will quickly demonstrate the value of a well crafted vision statement.

On a construction site, three masons were working. Each one was busy with a trowel, cement and bricks. A passer-by went up to the first one, who looked very bored and asked him what he was doing. "I'm laying bricks," he said sullenly.

The passer-by then approached the second man who looked somewhat more enthusiastic and asked the same question. "I'm building a church," was the reply.

Walking up to the third mason who was whistling, the passer-by again asked the same question. The mason stopped his whistling for just a moment and with great joy and excitement said: "I'm building a cathedral." This response astonished the passer-by.

So, what is the point of this brief story. Simply - What are you building? Why do you work for your company or why did you start your company? What is the underlying reason you firm is operational?

We all need a purpose, a vision, a mission – call it what you like – to motivate us to action. A vision is a rallying cry. It is a short, powerful statement. It empowers all the shareholders and makes them believe they can do whatever needs to be done.

Think of the following: We will overcome! Or Workers of the world unite! A famous hotel chain had a simple vision: Ladies and Gentlemen serving Ladies and Gentlemen.

What is your company’s vision? It is a rallying cry? Or is it like one of those typical, long winded, expensive, stale corporate statements hanging on the walls in many reception areas? The real question to be answer is: Are you living that vision? If you aren’t living that vision, this may help to explain why you are not doubling your results.



Business Results Begins By Developing A Compelling Vision To Communicate Why You Are In Business - To learn more about this author, visit Leanne Hoagland-Smith's Website.

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Leanne Hoagland-Smith
(Visit Leanne's Website)
Are you where you want to be? Are you facing constant struggles in business or life in general? Would you like to get "Un-Stuck"? As your Chief People Officer, we can work together to create raving fans & quickly multiply your business and personal success. Let’s use your strengths for real change through proven and affordable solutions such as http://www.proce ssspecialist.com/coaching-program-emai.htm Are you seeking loyal customers, great attitudes, increased sales and improved profitability? Then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspec ialist.com/customer-loyalty.htm Give me a call 219.759.5601 and I look forward to hearing from you.
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