Business Success Begins By Partnering Attitudes with Knowledge

Guest post by: Leanne Hoagland-Smith
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How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

Do you as a small business owner ever ask yourself "Why your business is not as successful as you desire?" or "Why your employees (provided that you have employees) are not delivering the results that you require?"

If performance failure is an issue and honestly it is an issue for every business, then maybe you are not asking the right questions to implement sustainable change.

When looking at performance failure, the often unasked question is the performance failure a result of not knowing something or not wanting to do something? From my 25 plus years of professional experience and over 40 years of personal experiences, I can honestly attest is that the belief or attitude to do something or not do something always exceeds the knowing or not knowing.

If the key to performance improvement must include the beliefs and attitudes, then how are you building those beliefs for yourself, your employees as well as your shareholders? This question now forces you to consider non-traditional solutions focusing first on the "Why" and then on the "How."

Implementing the buy-in is not easy and is one of the greatest challenges. However, there is help by understanding and integrating Krathwohl’s taxonomy for the Affective Learning Domain.

First, individuals need to listen before they can respond. Then individuals need an opportunity to value or explain their views. From this experience, individuals can begin to organize and prioritize the information. After this processing of information, internalization of values happens when new information is now matched up to old beliefs to either strengthen existing beliefs or to build new beliefs and attitudes.

Changing beliefs and attitudes is fairly simple, but not necessarily easy. Yet, through conscious effort, business owners can secure incredible results provided they are willing to take the risk.

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How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

About the Author: Leanne Hoagland-Smith

RSS for Leanne's articles - Visit Leanne's website
Executive consultant, sales coach and speaker, Leanne Hoagland-Smith, partners with innovative and crazy busy leaders who want to dramatically improve their team results. What this looks like differs for each firm and why a free strategy session is offered just by calling 219.759.5601 CDT USA to have a conversation about the results you are seeking. If you prefer you can forward a request to coach@processspecialist.com

Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com

Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results.
Click here to visit Leanne's website.

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