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Business Success Means Leveraging The Success Advantage Factor Through 3 Capacities

Business Success Means Leveraging The Success Advantage Factor Through 3 Capacities

Much is written about the how to achieve business success. From the "Balance Scorecard"for business to the "On-Purpose Business," business owners, entrepreneurs and executives have a wealth of information to turn their hard efforts into bountiful success. Yet, success still eludes many.

What I have recently discovered as a small business coach, is that there are 3 distinct and separate capacities that every business has regardless of size and how these are used determines what I call the The Success Advantage Factor.

1. Planning
2. Execution
3. Measurement


How the business leverages, balances and aligns these capacities within each area or department or dashboard is the Success Advantage Factor.

In the book "Who Says Elephants Can’t Dance?" by Louis V. Gertner, he shared that IBM did great planning, but had a terrible time in the capacity of execution and measurement. Research suggests that many small business coaches are missing the boat because they fail to measure their progress. Business consultants, Jason Jennings and Laurence Haughton, in their book "It’s Not the Big that Eat the Small . . . It’s the Fast that Eat the Slow" revealed that most business executives spent less than 15 minutes a day planning the future.

Each capacity must grow proportionally to the other. When one capacity overwhelms the other capacities, The Success Advantage Factor is diminished.

Internet web sites or Internet marketing is a prime example of these capacities. When beginning a website, planning is critical from the choice of colors to keywords. Execution then takes over by translating the plan into a physical site. Finally measurement of traffic, pay for clicks, conversions determines the success of the planning and execution.

Within an organization for example, these capacities flourish or die. If human resource is looking at leadership (part of the Balance Scorecard approach) and doesn’t plan effectively, execute (IBM’s challenge) or measure the outcomes or results, then will the initiative in this case leadership succeed? I sincerely doubt it and their Success Advantage Factor will be lost.

These 3 capacities are externally driven and require the energies of many individuals to be successfully leveraged to achieve the Success Advantage Factor. Look for a future article about the 3 internal capacities that are also needed to achieve business success.

2006© All Rights Reserved. Leanne Hoagland-Smith

This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).





Business Success Means Leveraging The Success Advantage Factor Through 3 Capacities - To learn more about this author, visit Leanne Hoagland-Smith's Website.

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Dianne Crampton
Dianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

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David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

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Leanne Hoagland-Smith
(Visit Leanne's Website) Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/re d-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601.

Leanne Hoagland-Smith is a Platinum author on EvanCarmichael.com
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