Business Tips for Securing a Positive ROI on Your Training and Education Dollars

Guest post by: Leanne Hoagland-Smith
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How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

Research continues to suggest that the majority of dollars spent on training does not contribute a positive return on the investment. To help you leverage and maximize your training budget consider these 3 tips.

1. Schedule short (2 hour) weekly learning engagements instead of one or two full day training sessions because a one day seminar delivers the following memory or cognitive retention (unless you have a budget that provides for one on one follow-up coaching):

 50% after 24 hours
 25% after 48 hours
 2% of less after 16 days

2. Purchase performance based curriculum that includes:

 Focus on affective learning domain (attitudes)
 Audio reinforcement for multiple exposures to a learning concept
 Action plan that provides the basis for continual application of newly learned concepts
 Interactive facilitation that encourages the What's In It For Me (WIIFM) leading to the What's In It For Us (WIIFU)
 Builds the strengths within participants instead of working on the weaknesses (Winning teams win because of the strengths of each team member.)

3. Superworkers are not usually excellent Supervisors because they were promoted for their job specific skills not their people skills. Assist newly promoted employees by providing training for the interpersonal skills.

By beginning with these 3 simple tips, you can start to realize a positive return on your training and education investment dollars. Of course, you can continue to believe that the one day workshops and standard training format will meet your needs. Yes, they will do that as well as deliver a negative return on your training dollars.

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How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

About the Author: Leanne Hoagland-Smith

RSS for Leanne's articles - Visit Leanne's website
Executive consultant, sales coach and speaker, Leanne Hoagland-Smith, partners with innovative and crazy busy leaders who want to dramatically improve their team results. What this looks like differs for each firm and why a free strategy session is offered just by calling 219.759.5601 CDT USA to have a conversation about the results you are seeking. If you prefer you can forward a request to coach@processspecialist.com

Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com

Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results.
Click here to visit Leanne's website.

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