Businesses Need to Build KASH to Secure the Desired End Results Profits

Every business is in business to make money or cash. Yet many businesses address symptoms instead of the real problems preventing them from securing this goal. Possibly, by looking at cash with a little different perspective, you as the small business owner, corporate executive or business professional will quickly begin to double your results.

Several years ago at a national conference, the speaker, David Herdlinger, applied his experience using the frequently quoted words, knowledge, skills and attitudes and constructed KSA into a quadrant. The upper boxes contained the letters K for knowledge and A for attitudes. In the lower left hand box was the letter S for Skills. To complete the quadrant, he added the letter H for Habits in the lower right hand corner. Now the letters K.A.S.H. fitted neatly into a box and Whoa La the K.A.S.H. Box was born.

The purpose of this K.A.S.H. Box was to show that more often than not poor performance whether organizationally or individually is not an issue of knowledge and skills, but rather poor attitudes and habits. Yet, individuals and organizations spend most of their resources developing knowledge and skills and fail to develop the necessary attitudes and habits for performance success.

Being a small business coach near Chicago, IL who is always looking to help my clients and others make more connections, I expanded David’s K.A.S.H. Box into the K.A.S.H. Box for Sustainable Change. Since the purpose of cash boxes is to accumulate daily change, I placed a large rectangular box under the quadrant. When cash is spent on the left side of the K.A.S.H. Box without investing cash on the right side, the money is not reinvested into the business or individual, but is drained away. Hence, a negative return on investment happens. When focusing on both sides of the K.A.S.H. Box, the efforts are reinvested into the change drawer and sustainable change happens.

How many times have you witnessed resources of energy, time and money being spent on a specific change initiative such as training or implementation of a quality program? And within a short time, the training must be redone or the quality program languishes and may even fail. Is the issue of one only of a lack of knowledge or skills or rather one of the desire, the want to?

Within this box, the left side (Knowledge and Skills) is all about learning – the acquisition of knowledge. While the right side (Attitudes and Habits) is all about performing – the application of knowledge. The K.A.S.H. Box also helps to explain the Knowing-Doing Gap the Gap between the Actual Results and the Desired Results.

So if you are truly interested in growing your business by building your cash and therefore profits, you may wish to embrace this simple model. And, remember to ask yourself this simple, but oh so telling question: Is the inability to achieve the goals whether business, professional or personal due to the lack of knowledge or skills or because of some poor attitudes and habits?



Businesses Need to Build KASH to Secure the Desired End Results Profits - To learn more about this author, visit Leanne Hoagland-Smith's Website.

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