Tweet

Can’t Afford Customer Relationship Management Program Try Auto Responder to Increase Sales

Written by: Leanne Hoagland-Smith

Article Overview: You understand the importance of customer relationship management, but you can’t afford a customized program. Consider using an auto responder as an affordable substitute.

Can’t Afford Customer Relationship Management Program Try Auto Responder to Increase Sales

Technology has created numerous programs that allow businesses to continually touch their customers as well as monitor the results from all those marketing messages. Yet technology does come with some hefty price tags especially if you want the program customized.

However, the newer technology of auto-responders provides an affordable substitute. These types of program can:

Collect names from your website
Collect names from your email
Broadcast email messages to your entire list or smaller sub-lists within your list
Report the number of open messages
Send multiple messages spaced at specific internals of your choosing to both prospects and clients
Work with your landing page, squeeze page or what I can opportunity page
Operate 24/7 on automatic pilot once the messages are inputted by a real live person

Each auto-responder program is different and has different fee schedules. However, most cost around $20 a month and some will even allow up to 10,000 names in your database.

What is so cool is that you can integrate:

Direct mail to the auto-responder
Email to the auto-responder
Web site traffic to the auto-responder

These integrations when aligned to your strategic plan will allow you to work smarter and not harder. The goal to increase sales will happen because you are now actively building a relationship with new prospects and maintaining relationships with existing customers.

Related Articles
  What You Need to Start an eZine Publication
  What You Need to Start an eZine Publication
  Business Startup Costs: It Is Cheap To Get Started Online
  3 Roadblocks to Avoid when Using Auto Responders for Your Online Income Business
  Using Auto responders to drive your online business

Article Tags: auto responder, auto responders, automatic pilot, broadcast email, direct mail, email broadcast, existing customers, fee schedules, hefty price, integrations, internals, live person, maintaining relationships, newer technology, open messages, price tags, prospects, squeeze, strategic plan, web site traffic



Related Forum Posts
Re: Email Etiquette - [quote="jvprosperity":24jznj58] The P.S. suggestion is good but it depends on the type of communication (e.g. Autoresponder series verses one off emails to Clients or Prospects)[/quote:24jznj58] Andy, You are right. I was mainly referring to Auto Responder emails. To end a normal email, I attach signatures. Takuya
Wearing different hats in Business - I have a business that produces beautiful custom rugs for home and business environments. Different hats that I'm wearing... Rug Fabrication - 10 [i:21cr28m8](partially outsourced to an outfit here in the US)[/i:21cr28m8] Customer Service / Sales - 8-10 Bookkeeping - 1 Marketing - 6 Website development - 5 [i:21cr28m8](mainly outsourced)[/i:21cr28m8] SEO, SEM - 6-8 Accounting - [i:21cr28m8](outsourced)[/i:21cr28m8]
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Seek Venture Capital & Funding - Hello, Greetings from India. I am Seeking Venture Capital for Offshore Software Company Start-up. Need advise along with Business Model Sample. I have a basic outline for an offshore company. 1. Technology - like Microsoft Dot Net, Java, LAMP 2. Talent Team - Found Good Technology Developers. 3. Where I can get the leads/potential customers - Leads have been identified who are willing to move forward offshore projects. 4. I do not have resources like funding. It is a very critical factor to me Industries: Manufacturing, Real Estate, Retail, Insurance, Distribution & Logistics, Healthcare, Industry Associations and Software Product Development, Agricultural Industries and Etc. Services: Offshore Software Development Company. Offices to be located: Hyderabad, Andhra Pradesh, India and USA. Products/Services/Applications in areas like POS & Billing, Sales & Distribution, Production Planning, Material Management, Inventory Control, Plant Maintenance, Purchasing, Accounting and Logistics. Dynamic Web Programming with Database Driven Content Management Systems, Online Stores for E-Commerce, B2B Solutions, Community Portals, Website Redesign and Development, Custom ERP with Enterprise Wide Functional Modules such as Marketing, CRM, Accounting, Inventory Control, Sales & Distribution, Production Planning, Purchase & Stores, Logistics and Supply Chain. Seek your further questions and help. Thank you, Best Regards, Jayapratap.
No B.S. Time Management - A great book I read on Time Management is No B.S. Time Management for Entrepreneurs by Dan Kennedy.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Five keys to business success

RULE YOUR BUSINESS LIKE A SHINE STAR

Top 5 Tips for Better Online Ads

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.