Can’t Afford Customer Relationship Management Program Try Auto Responder to Increase Sales
Technology has created numerous programs that allow businesses to continually touch their customers as well as monitor the results from all those marketing messages. Yet technology does come with some hefty price tags especially if you want the program customized.
However, the newer technology of auto-responders provides an affordable substitute. These types of program can:
Collect names from your website
Collect names from your email
Broadcast email messages to your entire list or smaller sub-lists within your list
Report the number of open messages
Send multiple messages spaced at specific internals of your choosing to both prospects and clients
Work with your landing page, squeeze page or what I can opportunity page
Operate 24/7 on automatic pilot once the messages are inputted by a real live person
Each auto-responder program is different and has different fee schedules. However, most cost around $20 a month and some will even allow up to 10,000 names in your database.
What is so cool is that you can integrate:
Direct mail to the auto-responder
Email to the auto-responder
Web site traffic to the auto-responder
These integrations when aligned to your strategic plan will allow you to work smarter and not harder. The goal to increase sales will happen because you are now actively building a relationship with new prospects and maintaining relationships with existing customers.