Can’t Afford Customer Relationship Management Program Try Auto Responder to Increase Sales

Guest post by: Leanne Hoagland-Smith
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How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

Technology has created numerous programs that allow businesses to continually touch their customers as well as monitor the results from all those marketing messages. Yet technology does come with some hefty price tags especially if you want the program customized.

However, the newer technology of auto-responders provides an affordable substitute. These types of program can:

Collect names from your website
Collect names from your email
Broadcast email messages to your entire list or smaller sub-lists within your list
Report the number of open messages
Send multiple messages spaced at specific internals of your choosing to both prospects and clients
Work with your landing page, squeeze page or what I can opportunity page
Operate 24/7 on automatic pilot once the messages are inputted by a real live person

Each auto-responder program is different and has different fee schedules. However, most cost around $20 a month and some will even allow up to 10,000 names in your database.

What is so cool is that you can integrate:

Direct mail to the auto-responder
Email to the auto-responder
Web site traffic to the auto-responder

These integrations when aligned to your strategic plan will allow you to work smarter and not harder. The goal to increase sales will happen because you are now actively building a relationship with new prospects and maintaining relationships with existing customers.

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How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

About the Author: Leanne Hoagland-Smith

RSS for Leanne's articles - Visit Leanne's website
Executive consultant, sales coach and speaker, Leanne Hoagland-Smith, partners with innovative and crazy busy leaders who want to dramatically improve their team results. What this looks like differs for each firm and why a free strategy session is offered just by calling 219.759.5601 CDT USA to have a conversation about the results you are seeking. If you prefer you can forward a request to coach@processspecialist.com

Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com

Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results.
Click here to visit Leanne's website.

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