The BP Oil Spill and the resignation of General McChrystal are real world examples of ineffective communication. These public relations nightmares lead to challenges about executive leadership as well as overall strategy (thinking), structure, processes, incentives & rewards along with people. (Jay Galbraith 5 Star Model for Organizational Development)
Effective communication requires the following:
- Consistency – Same well constructed message (Note: Consistency should not be confused with “talking points.”)
- Commitment – Everyone is on board to deliver the message. When questions are asked, honest responses are given including “I do not know, but I will get back to you in 24 hours.” (Note: This is a reflection of the positive core values from within the business strategic action plan and business ethics within the organization.)
- Clarity – The message is easily understood and without any double speak. When a closed ended question is asked, the response is Yes, No or I do not know instead of the standard open ended, vague responses.