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Coaching Credentials: The Low Down

Written by: Leanne Hoagland-Smith

Article Overview: With high return on investments, executive coaching appears to be the entrepreneur's dream. And, many wanna be coaches are putting their dollars in someone else's pockets. Read to learn if such an investment is really necessary?

Coaching Credentials: The Low Down

During a mastermind group of 30 professional business coaches and consultants, who had all been coaches for over 5 years, the discussion turned to the credentialing process for coaches. NOTE: A recent Google search of the Internet revealed over 215 coaching schools.

What was interesting to note is that this mastermind group was unusual in that everyone had surpassed the industry average of making more than $20,000, exceeded 10 paying clients and 1/3 made more than $100,000. (Source: Stephen Fairley, author of "Getting Started in Personal and Executive Coaching") And the real kicker was not one of those on the call had ever been asked for their coaching credentials. The only time any of the group had been asked about their coaching credentials was by other coaches.

With the continued growth of this billion dollar plus industry, it appears that innovative individuals have decided to take advantage of those who wish to become coaches and provide a certification process. After all being certified automatically means that you are more credible and can deliver better results? If this was true, then why do most coaches (53%) make less than $20,000 a year?

Possibly, the answer is a lack of a proven process. Certification programs may offer the techniques and some tools, but do they have a proven history that consistently demonstrates securing results for their clients? I doubt it given that the majority of coaching schools are relatively new and even established schools that offer executive coaching programs are new to this field.

If you are thinking about becoming a coach do your research. Before you spend thousands of dollars on that coaching certification program, ask the following questions:

1. Do over 60% of your certified coaches make more than $50,000? (Note: For this mastermind group, this is anywhere from 10 to 15 minimum clients per year.)

2. What type of results do their clients receive? (Note: The process that this mastermind group uses generally doubles results in 30 to 90 days.)

3. Can the same process be used in a variety of industries? (Note: This mastermind group has coached individuals including a U.S. Senator, Fortune 500 executives, high school and college students, small business owners and housewives. The industries range from manufacturing to high technology.)

4. Do proven, high quality tools support the process?

5. Are testimonials available from both graduates and clients?

Executive coaching is a rewarding career. Just be careful that you don’t reward others before you understand the dynamics within the explosive field. You just may be paying for something that is not necessary and putting your dollars in someone else’s pocket.

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Article Tags: coach, coaching schools, credentials, executive coaching, fairley, google, google search, kicker, mastermind group, professional business coaches, thousands of dollars



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Re: [JOINT VENTURE] Want FREE Staff? Want to Scale Up Massively? - Hi JV, Really interesting offer. However I have 2 questions. 1) Credentials? Any website? Any client list? 2) Where do you get your staff from? How? I mean if i really am going to hand over a lot of sensitive information to be handled by staff of your choosing, I'll need to know how you operate with total transparency.
Re: need pricing help please - here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.
Re: [JOINT VENTURE] Want FREE Staff? Want to Scale Up Massively? - [quote="Joint Venture":3738ldxh][quote="Ringo":3738ldxh]1) Credentials? Any website? Any client list? 2) Where do you get your staff from? How? I mean if i really am going to hand over a lot of sensitive information to be handled by staff of your choosing, I'll need to know how you operate with total transparency.[/quote:3738ldxh] Ringo, 1) Send me an email with your proposal and if I like it I shall disclose all that your need. 2) That's my USP! Total transparency is a must when JVing with someone. Let me know your proposal and we may discuss it. In regards to staff dealing with your sensitive information, compartmentalize the data. Have different teams deal with only a section of the whole picture. [quote="ideasuniversity":3738ldxh]How long have you been doing this? And what are your success rate?[/quote:3738ldxh] Joint venturing? I have done JVs before and had good success. This JV? Brand new. New source of staff. Success rate? I've made a good bit money! [quote="Trent Brownrigg":3738ldxh]This same person posted this exact same post several times at another forum I moderate. Now, he is posting it here as his very first post. I consider that to be a spammer![/quote:3738ldxh] I consider it being proactive! Sorry if I have stepped on anyone's toes. Not my intentions. Look forward to reading more of your emails, Alan[/quote:3738ldxh] Let have your website.
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