Customer Service Take Your Fear of The Competition Turn It Around to Generate Incredible Results
Customer Service Take Your Fear of The Competition Turn It Around to Generate Incredible Results
1. The first thing is that your location needs to be near the Big Box stores and on a well traveled route with noticeable signage. HINT: Location, location and location is everything still remains true today.
2. Next, you need to purchase, read and study the local newspapers especially when the "advertising inserts" are included. HINT: If your Big Box stores doesn't do local advertising, then you need to shop the store to read of their special offerings.
3. Then you need to look at your inventory and make sure that you have at least one of the products so that your potential customer can compare apples with apples.
4. Finally, when your soon to be customers come in with your "Competitors' Flyers" in hand, you can show them the exact same thing and then offer them a possible upgrade along with the additional value that you bring as a small business owner.
For example, a local appliance retailer who is less than a tenth of a mile from two Big Box home improvement stores and one Big Box electronic store scans the competitor's fliers. He then checks his inventory to ensure that he has at least one of the stoves, refrigerators or washer/dryers currently being advertised. As the potential customer enters the store, he can steer them to the "Sale Item," but then can ask about their needs and suggest a better appliance. The retailer then shares the value of buying from him such as his product knowledge, installation and free delivery, removal of the old appliance at no charge and same day to next to day delivery.
Not only has he used the competitors' marketing dollars to generate traffic, he has literally saved thousands of his own dollars. By being proactive and customer service focused even before the customer walks through the door, this small business owner (and you, too) can now look at the competitors with "new eyes" that are not full of fear and take advantage of their marketing strategies while YOUR cash register continues to "ring" up one sale after another.
Customer Service Take Your Fear of The Competition Turn It Around to Generate Incredible Results - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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With many retailers fearing the economic impact of the "Big Box" stores, some small business owners have leveraged the advertising dollars of their competitors to create a consistent flow of traffic to their "Small Box" stores. This incredible, simple and effective customer service and marketing strategy provides increased customer satisfaction and saves thousands of dollars in advertising costs.
1. The first thing is that your location needs to be near the Big Box stores and on a well traveled route with noticeable signage. HINT: Location, location and location is everything still remains true today.
2. Next, you need to purchase, read and study the local newspapers especially when the "advertising inserts" are included. HINT: If your Big Box stores doesn't do local advertising, then you need to shop the store to read of their special offerings.
3. Then you need to look at your inventory and make sure that you have at least one of the products so that your potential customer can compare apples with apples.
4. Finally, when your soon to be customers come in with your "Competitors' Flyers" in hand, you can show them the exact same thing and then offer them a possible upgrade along with the additional value that you bring as a small business owner.
For example, a local appliance retailer who is less than a tenth of a mile from two Big Box home improvement stores and one Big Box electronic store scans the competitor's fliers. He then checks his inventory to ensure that he has at least one of the stoves, refrigerators or washer/dryers currently being advertised. As the potential customer enters the store, he can steer them to the "Sale Item," but then can ask about their needs and suggest a better appliance. The retailer then shares the value of buying from him such as his product knowledge, installation and free delivery, removal of the old appliance at no charge and same day to next to day delivery.
Not only has he used the competitors' marketing dollars to generate traffic, he has literally saved thousands of his own dollars. By being proactive and customer service focused even before the customer walks through the door, this small business owner (and you, too) can now look at the competitors with "new eyes" that are not full of fear and take advantage of their marketing strategies while YOUR cash register continues to "ring" up one sale after another.
Customer Service Take Your Fear of The Competition Turn It Around to Generate Incredible Results - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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