With many retailers fearing the economic impact of the "Big Box" stores, some small business owners have leveraged the advertising dollars of their competitors to create a consistent flow of traffic to their "Small Box" stores. This incredible, simple and effective customer service and marketing strategy provides increased customer satisfaction and saves thousands of dollars in advertising costs.
1. The first thing is that your location needs to be near the Big Box stores and on a well traveled route with noticeable signage. HINT: Location, location and location is everything still remains true today.
2. Next, you need to purchase, read and study the local newspapers especially when the "advertising inserts" are included. HINT: If your Big Box stores doesn't do local advertising, then you need to shop the store to read of their special offerings.
3. Then you need to look at your inventory and make sure that you have at least one of the products so that your potential customer can compare apples with apples.
4. Finally, when your soon to be customers come in with your "Competitors' Flyers" in hand, you can show them the exact same thing and then offer them a possible upgrade along with the additional value that you bring as a small business owner.
For example, a local appliance retailer who is less than a tenth of a mile from two Big Box home improvement stores and one Big Box electronic store scans the competitor's fliers. He then checks his inventory to ensure that he has at least one of the stoves, refrigerators or washer/dryers currently being advertised. As the potential customer enters the store, he can steer them to the "Sale Item," but then can ask about their needs and suggest a better appliance. The retailer then shares the value of buying from him such as his product knowledge, installation and free delivery, removal of the old appliance at no charge and same day to next to day delivery.
Not only has he used the competitors' marketing dollars to generate traffic, he has literally saved thousands of his own dollars. By being proactive and customer service focused even before the customer walks through the door, this small business owner (and you, too) can now look at the competitors with "new eyes" that are not full of fear and take advantage of their marketing strategies while YOUR cash register continues to "ring" up one sale after another.
Customer Service Take Your Fear of The Competition Turn It Around to Generate Incredible Results - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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The first is fear.
The fear that you'll have to implement whatever you dream up.
The fear that you will fail.
The fear that you will do something stupid and be ridiculed by your peers for decades.
