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Do You Know the Top 7 Reasons Why Business Coaches Real Estate Agents Share Similar Failure Rates

Do You Know the Top 7 Reasons Why Business Coaches Real Estate Agents Share Similar Failure Rates

Business failure is a serious problem in the United States where according to the U.S. Bureau of Labor one business fails every minute. Within the business coaching industry and real estate industry, these small business owners appear to share similar failure rates. After working with small business owners including real estate agents and observing other business coaches, I believe these are the 7 top reasons that they fail.

#1 Failure Reason: No Strategic Business Plan
Very few small businesses have a strategic plan. Real estate agents are independent contractors and many enter the profession for a few extra bucks. Even many of the serious realtors lack a comprehensive strategic plan or even a strategic action plan. Coaches are no different. I have talked to various coaches who offer strategic planning as a service, yet do not have their own strategic plan.

#2 Failure Reason: No Effective Marketing Skills
Build it and they will come is not a good business attitude. Exceptional marketing skills are needed to be that red jacket in a sea of gray suits.

#3 Failure Reason: No Sales Process
Selling is selling no matter what product or service you sell. A sales process allows for you to determine where you are losing sales and then improve those skills’ areas.

#4 Failure Reason: No Unique Selling Proposition
Since many real estate agents and business coaches have no strategic plan and no effective marketing skills, this usually translates into no unique selling proposition. The question to be answered is: What makes you different?

#5 Failure Reason: No to Few Strategic Partners
With the tremendous opportunity in the marketplace, establishing strategic partnerships is logical. Yet, this is not an embraced strategy by many business coaches or realtors.

#6 Failure Reason: No Measurements
From networking activities to actual sales, these small businesses consistently fail to measure their activities. If you cannot measure it, you cannot manage it.

#7 Failure Reason: Fear of the Competition
When the resources of time, energy and dollars are focused on the competition, the end result is that the business coach or real estate agent loses. Beginning with the strategic plan, the competition should not be feared but rather studied and leveraged to your competitive advantage.

If you are a business coach or a real estate agent and do not wish to join the other business failures, then take the time to:

1. Review your strategic plan
2. Create a strategic action plan
3. Hone your marketing sales
4. Adopt a proven sales process
5. Create your unique selling proposition
6. Assess your selling skills
7. Look for strategic partners to establish long-term relationships
8. Establish measurements to determine progress
9. Create a competitive advantage

You may truly be surprised by the results in your efforts to get to where you want to go.





Do You Know the Top 7 Reasons Why Business Coaches Real Estate Agents Share Similar Failure Rates - To learn more about this author, visit Leanne Hoagland-Smith's Website.

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Leanne Hoagland-Smith
(Visit Leanne's Website) Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/re d-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601.

Leanne Hoagland-Smith is a Platinum author on EvanCarmichael.com
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