Years ago, realtors channeled their marketing efforts to local newspapers, home magazines and billboards. Today’s savvy potential real estate buyer is turning more and more to on-line searches than ever before according to Pew Internet recent report.
Each year since 2000, real estate on-line Internet house hunting has increased from 27% in 2000 to 39% just 6 years later. Who is using 21st technology to find houses? Ths answer is almost everyone no matter their age or their economics.
Younger adult from 18 to 29 comprised the greatest population in searching for a new home – 51%. As age increases, Internet use decreases. For potential new homebuyers in the 30 to 49 age range only 43% used the Internet. Only 27% of the baby boomers from 50 to 64 utilized the Internet to find that next place to live.
1.Income of potential house hunters compares similarly to age.
2.Those earning less than $30,000 a year comprised 43% of online seekers
3.Those earning between $30,000 and $49,000 comprised 42%% of online seekers
4.Those earning between $50,000 and $74,999 comprised 32% of online seekers
5.Those earning more than $75,000 a year comprised 45% of online seekers
What these statistics reveal is that realtors of today had better invest in web sites that have been optimized to ensure high traffic. Also, given that people still want to conduct business with people, a high ranked web site alone will not secure you a sold or listed home. Your real estate agents must embrace a proven sales process especially given that each homebuyer can be a repeat customer anywhere from 3 to 7 times over the course of their lifetimes.
With the New Year just starting, now is the time to run not walk to your strategic plan. Revisit your strategic action plan to ensure that your real estate on-line marketing goals are aligned to your other direct marketing goals and your sales goals. With these statistics consistently growing every year, you cannot afford to wait.
Does Your Real Estate Marketing Efforts Reflect the 21st Century On Line Home Seekers? - To learn more about this author, visit Leanne Hoagland-Smith's Website.
Like this article? Share it with your friends
|
|
Leanne Hoagland-Smith
(Visit Leanne's Website)
Are you where you want to be? Are you
facing constant struggles in business or
life in general? Would you like to get
"Un-Stuck"?
As your Chief People Officer, we can work
together to create raving fans & quickly
multiply your business and personal
success. Let’s use your strengths for real
change through proven and affordable
solutions such as http://www.proce
ssspecialist.com/coaching-program-emai.htm
Are you seeking loyal customers, great
attitudes, increased sales and improved
profitability? Then we should talk because
my clients have experienced exactly those
types of results.
Learn more about customer loyalty at http://www.processspec
ialist.com/customer-loyalty.htm
Give me a call 219.759.5601 and I look
forward to hearing from you.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
Retailers that spend on real estate, win.
