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Does Your Real Estate Marketing Efforts Reflect the 21st Century On Line Home Seekers?
Written by: Leanne Hoagland-SmithArticle Overview: As a real estate agent or real estate broker are your marketing efforts securing you the desired results? Do you know how many people are using the Internet to look for homes? Maybe it is time to rethink your marketing plan within your strategic plan.
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Does Your Real Estate Marketing Efforts Reflect the 21st Century On Line Home Seekers?
Years ago, realtors channeled their marketing efforts to local newspapers, home magazines and billboards. Today’s savvy potential real estate buyer is turning more and more to on-line searches than ever before according to Pew Internet recent report.
Each year since 2000, real estate on-line Internet house hunting has increased from 27% in 2000 to 39% just 6 years later. Who is using 21st technology to find houses? Ths answer is almost everyone no matter their age or their economics.
Younger adult from 18 to 29 comprised the greatest population in searching for a new home – 51%. As age increases, Internet use decreases. For potential new homebuyers in the 30 to 49 age range only 43% used the Internet. Only 27% of the baby boomers from 50 to 64 utilized the Internet to find that next place to live.
1.Income of potential house hunters compares similarly to age.
2.Those earning less than $30,000 a year comprised 43% of online seekers
3.Those earning between $30,000 and $49,000 comprised 42%% of online seekers
4.Those earning between $50,000 and $74,999 comprised 32% of online seekers
5.Those earning more than $75,000 a year comprised 45% of online seekers
What these statistics reveal is that realtors of today had better invest in web sites that have been optimized to ensure high traffic. Also, given that people still want to conduct business with people, a high ranked web site alone will not secure you a sold or listed home. Your real estate agents must embrace a proven sales process especially given that each homebuyer can be a repeat customer anywhere from 3 to 7 times over the course of their lifetimes.
With the New Year just starting, now is the time to run not walk to your strategic plan. Revisit your strategic action plan to ensure that your real estate on-line marketing goals are aligned to your other direct marketing goals and your sales goals. With these statistics consistently growing every year, you cannot afford to wait.
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website  Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Business Building Check List Leadership Audit For Business Leadership Assessment |
Related Forum Posts
Re: No money Down real estate Webinar
- I wish I could attend. I want to learn more about Real Estate investing although I have to have other priorities at the moment. Can you keep me updated about the next one though?
illegal signs
- I've heard of this type of Marketing done a lot in the Real Estate Investment world.
Typically the posters are put up on a Saturday evening in high traffic areas with the intention to get exposure from Saturday right through Monday morning when the city workers then take it down.
I know there are fines involved but not sure how much.
I also know typically the neighborhood gets into action and the RE investors typically get more calls from angry neighborhoods than actual leads to buy homes at a discount. It's a cost of doing business for them.
Re: Hi
- Thanks guys! I have been helping Real Estate and Mortgage professionals generate leads from the Internet for 5 years now!. I'd be glad to exchange some ideas. Have a great day=)
Re: Hi All,
- Welcome Aaron!!
what type of Real Estate investing do you specialize in?
in Toronto I am involved in purchasing properties at wholesale prices prior to the owners going into Foreclosure.
Re: Invest in Real Estate or Stocks?
- You can consider investing in Real Estate Investment Trusts (REITs). Buy and sell shares like stocks so they are easy to buy and sell, diversify and management is included.
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