Does Your Real Estate Marketing Efforts Reflect the 21st Century On Line Home Seekers?
Does Your Real Estate Marketing Efforts Reflect the 21st Century On Line Home Seekers?
Each year since 2000, real estate on-line Internet house hunting has increased from 27% in 2000 to 39% just 6 years later. Who is using 21st technology to find houses? Ths answer is almost everyone no matter their age or their economics.
Younger adult from 18 to 29 comprised the greatest population in searching for a new home – 51%. As age increases, Internet use decreases. For potential new homebuyers in the 30 to 49 age range only 43% used the Internet. Only 27% of the baby boomers from 50 to 64 utilized the Internet to find that next place to live.
1.Income of potential house hunters compares similarly to age.
2.Those earning less than $30,000 a year comprised 43% of online seekers
3.Those earning between $30,000 and $49,000 comprised 42%% of online seekers
4.Those earning between $50,000 and $74,999 comprised 32% of online seekers
5.Those earning more than $75,000 a year comprised 45% of online seekers
What these statistics reveal is that realtors of today had better invest in web sites that have been optimized to ensure high traffic. Also, given that people still want to conduct business with people, a high ranked web site alone will not secure you a sold or listed home. Your real estate agents must embrace a proven sales process especially given that each homebuyer can be a repeat customer anywhere from 3 to 7 times over the course of their lifetimes.
With the New Year just starting, now is the time to run not walk to your strategic plan. Revisit your strategic action plan to ensure that your real estate on-line marketing goals are aligned to your other direct marketing goals and your sales goals. With these statistics consistently growing every year, you cannot afford to wait.
Does Your Real Estate Marketing Efforts Reflect the 21st Century On Line Home Seekers - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Years ago, realtors channeled their marketing efforts to local newspapers, home magazines and billboards. Today’s savvy potential real estate buyer is turning more and more to on-line searches than ever before according to Pew Internet recent report.
Each year since 2000, real estate on-line Internet house hunting has increased from 27% in 2000 to 39% just 6 years later. Who is using 21st technology to find houses? Ths answer is almost everyone no matter their age or their economics.
Younger adult from 18 to 29 comprised the greatest population in searching for a new home – 51%. As age increases, Internet use decreases. For potential new homebuyers in the 30 to 49 age range only 43% used the Internet. Only 27% of the baby boomers from 50 to 64 utilized the Internet to find that next place to live.
1.Income of potential house hunters compares similarly to age.
2.Those earning less than $30,000 a year comprised 43% of online seekers
3.Those earning between $30,000 and $49,000 comprised 42%% of online seekers
4.Those earning between $50,000 and $74,999 comprised 32% of online seekers
5.Those earning more than $75,000 a year comprised 45% of online seekers
What these statistics reveal is that realtors of today had better invest in web sites that have been optimized to ensure high traffic. Also, given that people still want to conduct business with people, a high ranked web site alone will not secure you a sold or listed home. Your real estate agents must embrace a proven sales process especially given that each homebuyer can be a repeat customer anywhere from 3 to 7 times over the course of their lifetimes.
With the New Year just starting, now is the time to run not walk to your strategic plan. Revisit your strategic action plan to ensure that your real estate on-line marketing goals are aligned to your other direct marketing goals and your sales goals. With these statistics consistently growing every year, you cannot afford to wait.
Does Your Real Estate Marketing Efforts Reflect the 21st Century On Line Home Seekers - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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