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Dramatically Improved Sales Begins By Being that Red Jacket in the Sea of Gray Suits
| Guest post by: Leanne Hoagland-Smith |
Article Overview: In sales during tough times and good times, you must stand out in the crowd. How successful you are at this goal will ultimately determine your sales success.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Dramatically Improved Sales Begins By Being that Red Jacket in the Sea of Gray Suits
In 2003, the Small Business Administration reported that of the 5.7 million firms in the United States only 17,000 firms employed 500 or more employees. Small business accounts for 99% of all businesses. In other words, there is a lot of gray suits standing on the same corner with you trying to get business.
Your challenge, if you decide to accept, is to discover how make yourself unique among all of those gray suits. Or better yet, how can you be the one bright red suit in that crowd of gray? Take a moment to visual yourself being that bright red suit. Look around. How do you feel?
You may be feeling pretty good, but telling yourself it’s just picture in my mind. It’s not real. But, yes it is real. Your thoughts can make it real along with this additional strategy.
When someone asks you want do you do, how do you respond? Do you tell them that you sell widgets or provide a service for widgets? HINT: That’s what all those over gray suits are saying.
Stop selling what you do be it consulting, web sites, professional services, cars, whatever! And start selling results!
Can you share in 30 seconds or less the results that “sell” your clients to “buy from you”? As the old expression goes, “no one likes to be sold, but everyone likes to buy.” Make them want to buy from you by selling your results. Very quickly, your mental image of being the ONLY red suit in a crowd of gray will quickly materialize and your goal to increase sales will be achieved.
First Sell What the Customer Wants; Not What You Want to Win More Sales
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Stop Spewing the Sale and Start Sharing Your Exceptional Value
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Business Building Check List Leadership Audit For Business Leadership Assessment |
Related Forum Posts
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Book: The System
- [quote:3e8ncw28]What was the name of that book -- the high finance murder mystery?[/quote:3e8ncw28]
Sorry for the delay in answering this question.
The book is:
The System: A Story of Intrigue and Market Domination
Terry Waghorn
Perseus Piblishing
2002
Jacket description:
In a world where competitive advantage is temporary at best - and illusory at worst - there is nothing more important to the business enterprise than creating a robust strategy and executing it with Steve. In The System, Terry WAghorn illustrates this universal theme through an action-packed adventure.
Hello From Marietta GA!
- Hello All!
My name is Tim Naylor and I am in Direct Sales! I am glad I have found EC's sites and I hope to learn and share a lot!
taxes in canada
- Well in Canada we only have a few provinces and the Sales tax is slightly different. Here in Ontario the Goods & Services tax has reduced to 5% from 7% in the last year due to the promises made by the government in place.
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