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Education Based Marketing & Writing Are Natural Partners to Increase Sales

Written by: Leanne Hoagland-Smith

Article Overview: Education based marketing is all about educating your customer first and allowing him or her to pull you into the sales process. This is a 180 degree different approach than sales based marketing where the focus is on the sale and you. Read how you can leverage this new, but actually old approach through the strategy of writing to realize your goal to increase sales.

Education Based Marketing & Writing Are Natural Partners to Increase Sales

Do you want more sales? Would you like to work less hours and make more money? If you could reduce your marketing or client acquisition costs by 25% to even 50%, would that be of interest to you? Then you may wish to consider uniting education based marketing with your ability to write articles, books, columns, blogging, etc.

Have you ever listened to a great speaker who upon completion of her speech sat down and autographed her books for a price? That speaker was engaged in education based marketing. You did not see her pushing people to her book-signing table, but rather, the audience, if they could, would be pulling her to their tables to purchase her book.

Today more than ever before no one wants to be sold. Yet, people have both known and unknown needs. They require your products and services provided your products and services can meet their those needs. With the marketplace overcrowded, the goal to increase sales appears to be more difficult especially for those who provide services such as accountants, attorneys, insurance agents, financial advisors, real estate agents and not let us forget executive coaches, business coaches and sales coaches.

With the plethora of information because of the Internet, your ability to stand out in the crowd, to be that Red Jacket, is greatly diminished. However, you can increase your market presence through writing that helps to educate potential qualified customers (a.k.a. qualified prospects). The real value in writing is that the more you write, the better you think and the better you think the more you write.

By writing articles for example, you can share these with your qualified potential customers. When you post them to a online article directory, usually for free, you can greatly increase your market presence depending upon the traffic for that site.

Writing is also involved in speeches. If you are a speaker, you need to write a strong message that demonstrates your value by educating your audience instead of trying to "sell from the stage" which is a very bad move.

Now some people say that they cannot write. Baloney! If you have that thought, then you have already allowed your belief system to keep you from sales success. Henry Ford once said "If you think you can or you think you cannot, either way you are right." Writing is a skill that can be learned and then honed. If you need help, there are writing coaches and teaches who can assist you in perfecting your writing style.

TAKE ACTION SALES COACHING TIP: Write an article about something you know that potential qualified customers would like to know. Research education based marketing. Start posting to blogs where your potential qualified customers might be. Remember, writing is a strategy and a 21st century sales skill to demonstrate the value that you bring to your customers and is very much a part of relationship selling provided you remember to focus on the relationship first.

Related Articles
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  How to Hit the Grand Slam Increase Sales Win More Clients and Reduce Costs
  First Sell What the Customer Wants; Not What You Want to Win More Sales
  Invest a Little More Time and Easily Win More Sales
  How to Stop Suffering From I Hate to Sell But I Need to Pay My Bills

Article Tags: accountants, acquisition costs, article directory, articles books, attorneys, audience, business coaches, client acquisition, crowd, executive coaches, financial advisors, insurance agents, market presence, plethora, prospects, real estate agents, red jacket, speeches, that demonstrates your value, uniting education



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Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
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