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Effective Using Social Media of LinkedIn the 5 Top Dos and Do Nots
| Guest post by: Leanne Hoagland-Smith |
Article Overview: If you use the social media site of LinkedIn as a marketing strategy, you may find these top 5 do and do nots of interest. Social media can grow your business, but can also hurt it if you are not careful.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Effective Using Social Media of LinkedIn the 5 Top Dos and Do Nots
A recent posting in LinkedIn asked for list the dos and do nots for using this social media website as a marketing strategy to increase sales. So here are my top five Dos and Do Nots of which you may find one or more of interest and consequently may take action. Sales Training Coaching Tip: Not taking action (indecision) is a decision and therefore is taking action whether you wish to admit it or not.
Top 5 Dos
1. Do change your update at least 2 times per week, more if you have 500 plus connections.
2. Do write recommendations without being asked
3. Do participate in groups to share your expertise
4. Do be conversational in your profile as well as in your posting
5. Do include a short 60-90 second video in your profile (still working on mine :)
Top 5 Do Nots
1. Do not reach out to people you do not know just to build your connections
2. Do not use the discussion tab for self promotion (use the promotion tab)
3. Do not disrespect others in any discussion
4. Do not enhance your profile with untruths or stretching the truth
5. Do not use LinkedIn with a product or sales based marketing approach instead use an education based marketing approach
Social media can be effective marketing strategy depending upon your business model whether it is Business to Business (B2B) or Business to Commercial (B2C). As in any marketing strategy, it should be integrated into your overall marketing action plan and then revisited on a weekly basis. In this way, you can quickly be the Red jacket in the sea of gray suits.
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Business Building Check List Leadership Assessment Leadership Audit For Business |
Related Forum Posts
Re: Social Media Marketing Ignorance
- [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl]
I think that's probably one of the most realistic way to think about it.
There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input.
As for Jennifer,
You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook.
The only way to know is to try it.
Re: Kevin needs "social glue" ideas
- Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff
Re: Kevin needs "social glue" ideas
- [quote="WebBizIdeas.com":gvtxsu7g]Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff[/quote:gvtxsu7g]
Hi Jeff,
Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas!
- GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though!
Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists.
Overall the new categories are:
- Looking For, Networking and Events
- Review My...
- Social Network and Media
- Brags and Rants
These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts
- Hi Shri,
Thanks for posting this.
I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
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