Tweet

Efficient and Effective Are Partners to Increase Sales

Written by: Leanne Hoagland-Smith

Article Overview: Have you ever considered the difference between efficient and effective? Did you think that how you define these words can potentially affect your ability to increase sales?

Efficient and Effective Are Partners to Increase Sales

As I drive the various city and county roads, I see numerous homeowners who are investing in residing their homes with the goal to save energy dollars while helping the planet. Builders are busy wrapping homes with Tyvek® or similar products and then applying the vinyl siding. What I do see is that Tyvek® is being installed incorrectly in many of these homes and commercial buildings. (Source: FAQ Tyvek®)

Tyvek’s® seams must be sealed with Tyvek® tape to function both efficiently and effectively as a weatherization system. However, taping the seams requires time and time is a precious commodity for many builders.

This is a great example of how to explain the definitions of efficient and effective. Being efficient is doing things right such as taping the seams or in business following up on sales leads. Sales Coaching Question: Did you know that almost 50% of all sales leads are never acted upon?

Effective is doing the right thing. Taking the time to tape the seams is doing the right thing or returning phone calls when you say you will. Sales Coaching Question: are you demonstrating the necessary ethics along with sales skills to increase sales?

What keeps many business people to sales professionals from taking actions that are both efficient and effective is the same thing that keeps some builders from taping the Tyvek® - Time. Just take a few moments to think about some recent actions or sales behaviors that may not have been efficient or effective. Was time or its shadow of procrastination part of the problem?

Time management continues to vex many individuals and is blamed for everything from poor communication to poor decision making. Procrastination rules with thoughts like this: "If I only had more time, I would have done it better." Have you ever had that thought?

Years ago, one of my coaches said: "If you do not have the time to do it right, when will you have the time to do it over?" His words are so true in today’s hectic business marketplace.

Procrastination starts with a belief that becomes a self-fulfilling prophecy. We convince ourselves that we are last minute achievers. Maybe we can, but what would happen if we expended a little more time? How much more would we achieve from sales to customer service responses? And, how many costly business mistakes would we avoid?

Excuses are rampant for not taking action, for not doing what needs to be done because so few believe that they have time. Yet, I have surveyed well over 2,000 people during the last 10 years and everyone admits to wasting at least 12 minutes a day. So my question is always: How can you reinvest those 12 minutes each day both efficiently and effectively?

Take Action Sales Coaching Tip: Improve the efficiency and effectiveness of your business. Make an appointment with yourself each day. Determine what needs to be done. Take action to complete those goals. Embrace a Do-It! NOW Attitude instead of Do-It Later attitude! You can increase sales by improving your own sales skills.

Related Articles
  The 'Being Efficient' Myth In Sales
  Advantages and Disadvantages of Joint Venture
  What Is the Most Effective Quality Within Your Sales Team?
  How to Increase Your Sales Performance
  Twelve Creative Ideas for Using Teleseminars to Grow Your Business

Article Tags: commercial buildings, county roads, definitions, doing the right thing, energy dollars, ethics, few moments, nbsp, poor communication, poor decision, precious commodity, procrastination, sales coaching, sales leads, sales professionals, seams, similar products, taking the time, time management, vinyl siding



Related Forum Posts
LEADERS - L- Loyal E- Eager to learn and serve A- Active D- Delegate E- Efficient R- Reliable S- Smart
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Partnership questions - Thats a tough one. Partners are not my favorite. How much development do you have left and how much time and cost will it take to get you to a finished product?
2007 Goals - My yearly goals for December 2007: 1. Add 10-15 new "ideal" clients to our client roster 2. Increase revenues by $500,000 3. Average at least 1 paid speaking engagement per month.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Digital Diet by Daniel Sieberg

WHAT IS MANAGEMENT CONSULTING

How do I finance a franchise?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.