Extraordinary Customer Service: Where Does It Begin?

Over seventy years ago, a young journalist by the name of Peter Drucker recognized the power of customers and the necessity for extraordinary customer service. He learned that by asking the following 4 questions, he could determine what does it take for any company to become exceptional and therefore deliver what the customer needed to keep the customer loyal.

1. Who is the customer for your business?
2. What is considered of value by your customer?
3. What are the results with your customers?
4. How does your current business strategy work with your customer strategy?

Extraordinary customer service happens when you challenge what you think you know against what actually is, is. Many times strategies are in place based upon initial beliefs and the marketplace changes, but the strategies remain the same.

When you know who your customer is you can begin to develop a plan to go beyond the satisfied customer into the loyal customer. Satisfied customers are a dime a dozen. With a click of a mouse, one satisfied customer can become the satisfied customer of your competitor.

However, loyal customers, now that is something different, a rare bird so to speak. These loyal customers will stick with you no matter what unless of course your strategies cause them to question their loyalty. For example, Ford had many loyal customers with their Ford Taurus. But management decided to rename the car to the Ford 500 and many loyal customers flew away. Now Ford is trying to lure those birds back by returning the Taurus to the Ford family.

Loyal customers are now driving your business because they are the core of your business. Now more than ever it is necessary to create customer service strategies and shape policies that will do what it takes to keep those loyal customers through extraordinary customer service.




Extraordinary Customer Service: Where Does It Begin? - To learn more about this author, visit Leanne Hoagland-Smith's Website.

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Leanne Hoagland-Smith Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Accessible Business Consultants Dave Turkin, President, of Accessible Business Consultants is a full service business consultant that has over 32 years of experience working with small-medium size businesses. Dave has designed and implemented numerous business and marketing plans, designed internal programs for accounting and operational procedures. He has analyzed businesses and prepared strategic plans setting budgets for growth, expansion and business restructuring. He currently sits on the Board of Directors of various corporations as an advisor. For many years he has been the Business Coach to many executives offering advice and guidance from old and established companies as well as new companies just getting started. Dave has the ability to analyze a business quickly and get a strong indication as to the necessary steps to improve operations, productivity and profitability. - Visit Accessible Business Consultants's Website

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