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How By Being in the Bottle Is Keeping You From Reading The Label and Growing Your Sales
Written by: Leanne Hoagland-SmithArticle Overview: Being in the box is a common analogy. How about being inside the bottle? If your goal is to increase sales, what is more productive, reading the label from inside the bottle or outside the bottle?
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How By Being in the Bottle Is Keeping You From Reading The Label and Growing Your Sales
A sales coaching client of mine who wanted to increase sales realized after several sessions that she was in the bottle and could not read the label. This is probably far more insightful analogy than being in the box. She then added, "This is why I hired you to help be read the label from the ouside."
How many times do small business owners, entrepreneurs, sales professionals, SOHO and even C-Level executives attempt to see the outside world from a backwards perspective? They are so close to the issues so that all they can see are the trees and not the forest. This is what I call "sea level” perspective.
To move from inside the bottle to outside requires courage and a personal commitment to hang in there when all of this change becomes quite uncomfortable. For being uncomfortable and being able to live in that state until the desired results. Many times to go from being at "sea-level" to that different perspective of seeing the bigger picture or “see level” demands that you enter in a state of being uncomfortable.
Of course being uncomfortable is not a pleasant place to be. It is much easier to stay inside the bottle and continue to read the label from the inside out.
Alan Deutschman confirmed how difficult change is in his book Change or Die. What he learned through his research was that only 1 out of 10 people will change. For those other 9 individuals, they will continue to ignore facts, fear or force and stay where they currently are.
With the contracting economy that begun in late 2008 and continues into 2009, staying put and complaining was far easier for many sales professionals than taking the risk to move forward to increase revenue. Down times have been identified as some of the best time to increase sales as well as to innovate with new products or services. If you wish to reverse your current business results, then look to leaving the bottle and start reading the label from the outside. Of course this might mean you may need some outside sales coaching help.
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website  Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Leadership Assessment Business Building Check List Leadership Audit For Business |
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