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How Fear of the Competition May Potentially Keep You From Your Goal To Increase Sales

Guest post by: Leanne Hoagland-Smith

Article Overview: Do you fear the competition? No? Then have you ever made some comment about your competitors that probably was not as nice as it should have been? If you answered yes, you do have fear and that fear may be keeping you from your goal to increase sales.

How Fear of the Competition May Potentially Keep You From Your Goal To Increase Sales

As one who attends conferences and speaks at them as well, I find myself continually meeting others engaged in similar businesses such as consulting or coaching. What I always find interesting is how small business owners view other small business owners or sales professionals when there may be some competition involved because it may affect their goal to increase sales.

Years ago I learned from my father not to fear the competition. Yes, be aware of them, but do not fear them or what they are doing or saying. Your focus should always be on how you can add value to your clients through your solutions (products or services) or better yet your knowledge. By adopting this great mental sales attitude can only help you increase sales. Sales Training Coaching Tip: Your biggest competitor is the status quo not the other brick and mortar store down the road.

One of the greatest mistakes business professionals make is knocking the competition. These knocks may be overtly direct or even subtle comments or even facial expressions (body language). However the end result is your credibility is vastly diminished because you have just demonstrated poor business ethics.

During a recent speaking presentation, I referred to key points made by the person who spoke before me and also noted some points that the person who was speaking after me might make. This only made my presentation stronger and demonstrated how it is good to hear the same point being made by two or even three different people.

So the next time you encounter a potential business rival, think proactively:

1. How can you make a friend?
2. How can you demonstrate your positive core values (business ethics)?

By taking these actions, you will certainly be the Red Jacket in the Sea of Gray Suits and realize your goal to increase sales.

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Article Tags: business ethics, increase sales, positive core values, sales training coaching, small business owners



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