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How Marketing Today Is Much Like 2,500 Years Ago

Guest post by: Leanne Hoagland-Smith

Article Overview: The old adage as much as things change they remain the same is true in marketing. Learn how a quote from over 2,500 years ago reaffirms the importance of having a compelling marketing message.

How Marketing Today Is Much Like 2,500 Years Ago

Social media expert Joel Comm recently sent an email that revealed some significant facts:

• 1.8 Billion people text every single day (I am not one of them.)
• 95% of all text messages are read in 15 minutes
• 17% of all text message are forwarded virally
• 20% of people respond to text messages
• 1/3 of human kind has mobile internet access

What these figures indicate is that marketing today is far different than yesterday due to the impact of technology as how quickly messages are received. Yet, having a compelling marketing message that will go viral is the same today as it was 5, 10 or even 2,500 years ago.

I realized this when I learned of this quote from the Old Testament.

Habakkuk 2:2 – “Write the vision. Make it clear on tablets so that anyone can read it quickly.”

Yes, mobility in marketing due to technology appears to be moving at what appears to be the speed of light. Yet unless you understand how to market your products and services through your marketing action plan, when to market them and how to measure the effectiveness of your marketing efforts, your actions will just be very expensive activities and you will not increase sales. Sales Training Coaching Tip: A compelling marketing message speaks to the emotion and value within your target audience and not to their logic.

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Article Tags: action plan, compelling marketing message, increase sales, marketing, sales training coaching



Related Forum Posts
Re: Big congrats to GT! - I am pretty sure your post total here is higher than I have on any forum. I know I have at least two that are 2000+ and a couple that are 1000+ and a few that are 500+ but I don't think I have any over 2500 right now.
Re: 3,000 Congrats to GT! - Congrats GT! That's a lot of writing. I think the most posts I have at any one forum is around 2500 so you have my top mark beat by a good amount.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Free Note Tool - According the the FAQ there are no additonal charges except for the plan you already have with your provider. Rogers in Canada allows up 2500 free incoming messages and after that it's 15cents/msg. but you also have the option of recving by email.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.


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