How Marketing Today Is Much Like 2,500 Years Ago

Guest post by: Leanne Hoagland-Smith
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How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

Social media expert Joel Comm recently sent an email that revealed some significant facts:

1.8 Billion people text every single day (I am not one of them.)
95% of all text messages are read in 15 minutes
17% of all text message are forwarded virally
20% of people respond to text messages
1/3 of human kind has mobile internet access

What these figures indicate is that marketing today is far different than yesterday due to the impact of technology as how quickly messages are received. Yet, having a compelling marketing message that will go viral is the same today as it was 5, 10 or even 2,500 years ago.

I realized this when I learned of this quote from the Old Testament.

Habakkuk 2:2 – “Write the vision. Make it clear on tablets so that anyone can read it quickly.”

Yes, mobility in marketing due to technology appears to be moving at what appears to be the speed of light. Yet unless you understand how to market your products and services through your marketing action plan, when to market them and how to measure the effectiveness of your marketing efforts, your actions will just be very expensive activities and you will not increase sales. Sales Training Coaching Tip: A compelling marketing message speaks to the emotion and value within your target audience and not to their logic.

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How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

About the Author: Leanne Hoagland-Smith

RSS for Leanne's articles - Visit Leanne's website
Executive consultant, sales coach and speaker, Leanne Hoagland-Smith, partners with innovative and crazy busy leaders who want to dramatically improve their team results. What this looks like differs for each firm and why a free strategy session is offered just by calling 219.759.5601 CDT USA to have a conversation about the results you are seeking. If you prefer you can forward a request to coach@processspecialist.com

Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com

Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results.
Click here to visit Leanne's website.

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