How Marketing Today Is Much Like 2,500 Years Ago
Social media expert Joel Comm recently sent an email that revealed some significant facts:
- 1.8 Billion people text every single day (I am not one of them.)
- 95% of all text messages are read in 15 minutes
- 17% of all text message are forwarded virally
- 20% of people respond to text messages
- 1/3 of human kind has mobile internet access
What these figures indicate is that marketing today is far different than yesterday due to the impact of technology as how quickly messages are received. Yet, having a compelling marketing message that will go viral is the same today as it was 5, 10 or even 2,500 years ago.
I realized this when I learned of this quote from the Old Testament.
Habakkuk 2:2 – “Write the vision. Make it clear on tablets so that anyone can read it quickly.”
Yes, mobility in marketing due to technology appears to be moving at what appears to be the speed of light. Yet unless you understand how to market your products and services through your marketing action plan, when to market them and how to measure the effectiveness of your marketing efforts, your actions will just be very expensive activities and you will not increase sales. Sales Training Coaching Tip: A compelling marketing message speaks to the emotion and value within your target audience and not to their logic.