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How Public Acknowledgement of Poor Quality Can Increase Sales

Guest post by: Leanne Hoagland-Smith

Article Overview: Have you ever considered public acknowledgement of poor quality can increase sales and improve customer loyalty? Sometimes being honest is much better than living in denial.

How Public Acknowledgement of Poor Quality Can Increase Sales

Domino's Pizza continues to publicly acknowledge their poor quality from cheese bread with very little cheese to pizza crust and sauce that stinks. When something does not work and a lot of people know it does not work, it is probably time to let everyone know.

Beyond the standard observations of being a dollar short and a day late, this is another opportunity to learn how to improve your compelling marketing message in your ongoing quest to increase sales. Sales Training Coaching Tip: Listen to your customers, potential customers and centers of influence.

Toyota became more proactive with a recent recall of 500,000 vehicle when compared to its past behavior of ignoring some troubling mechanical problems. This time this auto giant appears to be getting ahead of the bad news instead of ignoring it.

Of course some might argue, they crunched the risk numbers and concluded the potential law suits would be greater than the cost of the recall of poor quality vehicles or products. Sales Training Coaching Tip: If crunching numbers specific to risk for poor quality of your products or services is your practice before you take action, then this suggests whatever values the company espouses these are hollow words.

Both of these businesses want to retain existing customers and build loyal customers not to mention increase existing market share. This is the goal for any business from the micro single office home office to the Fortune 100.

Now is the time to survey your customers and ask them:

• What they think about your products or services?
• Are you easy to do busy with?
• Are you responsive to all types of requests?
• What could you do better respective to products, services and processes?

Mea culpas happen because those in management were not listening. This type of behavior is 1000% reactive and not proactive. Since the purpose of marketing is to attract attention (positive) and to build the relationship (positive), then now is the time to ensure you are doing just that after delivery of your products and services. By not taking that action, you may be in Domino's or Toyota's position and this is not the position to increase sales.

P.S. Remember if you are selling Toyotas, do not drive away in an Audi.

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Article Tags: compelling marketing messasge, increase sales, loyal customers, poor quality, sales training coaching



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