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How Successful Sales Conversions and Article Writing Share One Common and Critical Characteristic
Written by: Leanne Hoagland-SmithArticle Overview: Successful sales conversions is the goal of any sales professionals. Converting all those calls to meetings is how to increase sales and put more dollars into the piggy bank. For many sales professionals, they are also engaged in article writing either as authors or as readers. A recent statistic revealed how successful sales conversions and article writing share an essential and critical characteristic.
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How Successful Sales Conversions and Article Writing Share One Common and Critical Characteristic
Years ago I never would have believed that successful sales conversions and article writing had any traits or characteristics in common until I read a recent comment by Chris Knight of EzineArticles.com. Chris provided 10 marketing predictions for 2009 and prediction number three involved article rejection rates because of poor quality.
He then went on to cite the main reasons for this one third (32-37%) quality rejection rate:
1.Lack of original thought
2.Not following the guideline process
3. Beating a topic to death
How often is the lack of original thought noticeable within the sales and marketing messages. In the book by Martin Lindstrom, "buy-ology: Truth and Lies About Why We Buy," his results from a $7 million, 3 year study, revealed how the brain reacts to advertising and sales messages. One of the issues for ineffective advertising was this same issue, lack of original thought. Sales Coaching Tip: Lindstom's book is a must buy for savvy sales professionals.
Is not violating the article writing guideline process is very much like violating the sales process? At this article directory site, like many others, there are specific guidelines or rules as well as process for article writing to article submission. Success in sales is very much about executing the sales process flawlessly by following the rules or guidelines. For example, if you suddenly see negative body language during a sales conversation with a potential qualified customer (a.k.a. prospect), your guidelines should direct you to stop speaking and reassess what just happened. Violate the guidelines and your sales conversion hits negative territory.
Finally, beating a topic to death because you are rewriting the same message is the third reason. Is this any different than talking your message to death? As one of my coaches and colleagues, David Herdlinger, has often said: "If you are telling, you ain't selling." (Excuse the bad English.) When you are busy spewing what you have to say, quantity now takes priority over quality. The end result is less sales conversions and you as the sales professional working a lot harder instead of a lot smarter.
Sales and article writing are all about cultivating a positive relationship through your interactions be them on-site presentations or written messages. When you fail to provide quality in those engagements, the only person you are hurting is yourself, your company and not let us forget your piggy bank.
Sales Coaching Tip: If you want to increase sales to improving conversion rates, then reassess the quality of what you are delivering specific to your sales message. By taking such action, you should quickly reduce your rejection rate.
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website  Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Business Building Check List Leadership Assessment Leadership Audit For Business |
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Re: What Do You Outsource Mostly?
- Writing, Article Spinning, Backlinking.
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
Hiring & Managing People 8
Mentoring 8-9
Strategic Planning for Clients 10
Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty)
Financial Management 9
Bookkeeping 3 (outsourced as I really hate the fine details like GST0
Administrative Follow Up 6-7 (again have great staff)
Writing & Publishing 9 (getting better all the time!)
Speaking 10 (so I have been told)
Self Promotion 9-10
Web development & Promotion 6-7 (learning more and have brought on players who are 10+)
Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
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