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Guest post by: Leanne Hoagland-Smith Become an Author

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Business must increase profits will improving revenue generation. A recent and must read report by Hub Spot revealed outbound versus inbound sales leads costs. Bottom line outbound marketing costs almost 3 times as much as inbound. In real dollars according to this report, securing a sales lead from traditional marketing activities such as direct mail, cold calling or trade shows translates into $332. However inbound marketing specific to websites costs $134 per sales lead. What this suggests is a loss of almost $200 in profits per sales lead acquired when using outbound marketing actions. Just take a moment to total up your current leads and do the math. Can you afford to continue what you are doing especially if cash flow an ongoing challenge? This report supports why your marketing actions must come from your goal driven marketing action plan that is in alignment with your overall strategic business plan. Unfortunately, far too many business from small to mid-size lack executable (goal driven) action plans. These folks are bleeding profits all over the place from their spraying and praying activities because they hope for something to stick. Sales Training Coaching Tip: This is why triage business planning is needed first before a full scale strategic action plan is enacted. Invest the time now, not later to determine the costs of your sales leads as well as to how you can increase sales in the most effective way possible (think profits). By taking this action, you will be the Red Jacket in your marketplace and not in the red or out of business.

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