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How the Long Tail Can Be Your Best Marketing Friend in Getting Customers
| Guest post by: Leanne Hoagland-Smith |
Article Overview: Do you actively embrace using the long tail in your marketing efforts? Possibly inclusion of this strategy may help you in getting customers.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
How the Long Tail Can Be Your Best Marketing Friend in Getting Customers
The Long Tail was originally described by Chris Anderson, editor and chief of Wired Magazine about selling and distribution. Now it appears the same behavior is happening in on-line marketing through the use of on-line key search words with the goal of getting customers.
ComScore in a blog posting discussed Facebook and how it is being used as a search engine. What was really interesting was some facts about on-line key words searches where longer phrases are being used to find information (think your products or services) on the Internet. For example, no longer are people using “shoes” as a key word, but are being much more specific. Go figure given there are over 200 million websites, this only makes sense with time being one of those non-renewable resources.
Key word searches have gone from 2.89 words in September of 2008 to almost 3.2 in March of 2010. What this means for you is to do some additional keyword research and include longer key words phrases in all of your on-line marketing copy. The end result of this action is getting customers becomes easier.
Specificity or niche marketing is probably one of the best ways for you to be the Red Jacket in a sea of gray suits. This strategy can also be used in your blogging and even micro blogging based upon the key word phrase you discover.
The other benefit is using longer key words searches is you may be truly reaching your target market through your potential ideal customer profile because of this specificity. And this is long tail in action.
Chasing your Longtail
When the long tail is underwater
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Longtail Keyword Phrases - Comparing and Analysing the Benefits
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The Long Tail Why the Future of Business is Selling Less of More
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Getting Loads Of Targeted Visitors With Long-Tail Keywords
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Leadership Audit For Business Leadership Assessment Business Building Check List |
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