How to Be True to the Purpose of Professional Business Cards in Today’s Business Marketplace
How to Be True to the Purpose of Professional Business Cards in Today’s Business Marketplace
Fast forward to the 21st century and as much as things have changed, things have remained the same. Professional business cards are still required to build relationships. These rather tiny pieces of cardstock, usually 3-1/2" x 2," have an essential purpose in today's marketplace and within the purpose of business. This purpose is combined one because it serves both to market and to sell your products or services.
When examining your card, does it pass the AIDA Reading test? This is a simple test to determine if it:
Recently I received a squared 2"x2" one, printed on the highest quality black paper and the only way you could read the light gray colored font print was to hold it at an angle. Having to take this much time to secure the information was truly not worth the effort. I am sure the professional who was a graphic artist was quite please with his efforts. Yet, it failed the AIDA Reading test because it could not be easily read.
Today’s business world is comprised of many individuals from the young to old with varying degrees of eyesight. Having to hold the business card at arms length, at angles or requiring magnifying glasses are indications that you card is failing its purpose and it literally keeping you from your goal to increase sales.
Remember, the old KISS acronym of keep it simple and short? This is a good strategy when designing this most important marketing and sales tool.
How to Be True to the Purpose of Professional Business Cards in Todays Business Marketplace - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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In years gone by, gentleman callers had the local printers make what was known as a calling card to showcase their names and contact information. Butlers would take these exquisitely produced documents, place them on fine silver trays and carry them to the intended party. In many cases, even women had their own cards.
Fast forward to the 21st century and as much as things have changed, things have remained the same. Professional business cards are still required to build relationships. These rather tiny pieces of cardstock, usually 3-1/2" x 2," have an essential purpose in today's marketplace and within the purpose of business. This purpose is combined one because it serves both to market and to sell your products or services.
When examining your card, does it pass the AIDA Reading test? This is a simple test to determine if it:
- Attracts Attention
- Creates Interest
- Builds Desire
- Includes Call to Action
Recently I received a squared 2"x2" one, printed on the highest quality black paper and the only way you could read the light gray colored font print was to hold it at an angle. Having to take this much time to secure the information was truly not worth the effort. I am sure the professional who was a graphic artist was quite please with his efforts. Yet, it failed the AIDA Reading test because it could not be easily read.
Today’s business world is comprised of many individuals from the young to old with varying degrees of eyesight. Having to hold the business card at arms length, at angles or requiring magnifying glasses are indications that you card is failing its purpose and it literally keeping you from your goal to increase sales.
Remember, the old KISS acronym of keep it simple and short? This is a good strategy when designing this most important marketing and sales tool.
How to Be True to the Purpose of Professional Business Cards in Todays Business Marketplace - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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