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How to Win More Sales by Not Being Like Everyone Else
Written by: Leanne Hoagland-SmithArticle Overview: Everyone wants more sales. Yet, some sales professionals appear to be living Aesop’s fable of the Donkey and the Grasshoppers in their quest to increase sales.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
How to Win More Sales by Not Being Like Everyone Else
Watching sales professionals attempting to master the goal of how to win more sales reminds me of Aesop’s fable of the Donkey and the Grasshoppers. This fable is not was well known as the Tortoise and the Hare, but its message is just as strong if not stronger.
The Story
A donkey heard some grasshoppers chirping and was enthralled by their melodies. He demanded to know what type of food gave the grasshoppers such beautiful voices. Their reply was the dew. With that new knowledge, the donkey made a commitment to only live upon dew and shortly he died of hunger.
Sales Coaching Tip Lesson Learn – Before becoming like someone else, make sure that you understand the consequences of those actions.
How many times do sales professionals to business owners look to what others are doing to increase sales and then adopt the same behaviors be them marketing or selling and end up in serious financial trouble (dead)? Yes, sometimes what others do may work for you, but why not take the time to determine what truly works for you.
Possibly these actions are taken because the sales person has failed to do his or her market research. Sales Coaching Tip: If you have a well-researched marketing and sales plan, you can better avoid dying from drinking the grasshoppers' dew.
Sales professionals would be better served by looking and listening to their own strengths within the market place instead of embracing the strengths of others. Knowing what you do well is one of the ways to be different and sing your own "Win More Sales" song. Sales Coaching Tip: Take the time to have a professional sales skill assessment to help you analyze your strengths and potential strengths.
One of the best ways is to determine what are the actual results that your products or services bring to your clients. This action allows you to show value to your potential customers. By taking the time to secure testimonials from your existing customers, you can begin to craft a song (message) that is yours and not someone else’s. You can literally and figuratively become a Red Jacket in the Sea of Gray Suits where you now know how to win more sales.
Why Follow a Sales Process?
The simple truth to increasing sales; follow up, follow up, follow up!
Sales Manager Excuse: Dreading a Sales Meeting
Empower Your Sales People By Providing Them With Positive Behavioral Feedback
It Is All About the Buyer
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website  Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Leadership Assessment Business Building Check List Leadership Audit For Business |
Related Forum Posts
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Hello From Marietta GA!
- Hello All!
My name is Tim Naylor and I am in Direct Sales! I am glad I have found EC's sites and I hope to learn and share a lot!
taxes in canada
- Well in Canada we only have a few provinces and the Sales tax is slightly different. Here in Ontario the Goods & Services tax has reduced to 5% from 7% in the last year due to the promises made by the government in place.
Re: Watch What you Read
- I agree. i believe more video's should be like Jeffery Gitomers video's under his Sales rant. They are typically not more than 3 minutes. His model seems to be;
1. Main Message (or Point)
2. Example
3. Next steps to put it into Action
take away the extra "blabber" and you've got viewers that will come back.
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