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How to Win More Sales in the Business Race to Be Number One
| Guest post by: Leanne Hoagland-Smith |
Article Overview: Do you want to know how to win more sales? Then possibly a trip back to an old fable may show you that path.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
How to Win More Sales in the Business Race to Be Number One
How to win more sales in the business race reminds me of Aesop’s classic fable of the tortoise and the Hare. You remember this story about a fast rabbit and a slow turtle. The rabbit ran "lickety split" thinking that he could outrun the very slow and methodical turtle. He then decided to take a short nap. When he awakened he saw the slow turtle crossing the finish line. Lesson learned was “Slow and steady wins the race.”
In the goal to increase sales, how many times do you see all the hares (sales professionals including small business owners, realtors, financial advisers to insurance agents) racing from this business networking event or meeting to the next one? Many of them don’t have a plan and for those who do, they probably do not consistently follow that plan or make any course corrections when events outside of their control change the race.
Some of these folks believe that what they are doing is working. They are reluctant to change, to embrace new ideas so that they can win more sales. Research by Alan Deutschman in his book "Change or Die," revealed that only one out of 10 people will actually change. Possibly this is why the definition of insanity – doing the same thing over and over again, hoping for different results is so very much alive.
Now look around at the other contestants in the business race. Some of them are very much like the hare. Their marketing and selling activities are very steady. They take the time to survey the course and make the necessary course corrections when those surprise boulders close their path. These folks grow their businesses every year through deliberate actions. They have a written action plan and understand how to achieve their goals consistently, day after day, month after month and year after year. You will not find these folks asleep under a tree waiting for their competition to catch up.
If you want to know how to win more sales, look at your current behaviors. Are you racing around like the foolish rabbit and taking time off to let the competition catch up? If so, then you are probably working harder not smarter. Now is the time to create your business action plan to increase sales and learn the value of slow and steady wins more sales.
The Race to Success by Cheryl A. Clausen
Finish Strong
Stay Focused - When The Going Gets Tough
Business Success -- When it's okay to quit
2 Things Race Car Driving Has in Common with Selling
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Business Building Check List Leadership Audit For Business Leadership Assessment |
Related Forum Posts
New Small Business Topic
- Hello everyone,
I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section?
Here's a list of what we currently have:
Angel Investors
Branding
Bank Loans
Business Coaching
Business Plan
Franchises (New)
Insurance
Legal
Marketing
Public Relations
Sales
Small Biz Loans
Venture Capital
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
how much for a franchise fee?
- Dear Colleague
There is no easy answer to this question. Things to consider:
[list=]
The sizeof the Franchise
Clent base
Expected Turnover
Intellectual Property costs (recoup)
Number of Franchises
Number of employees
Original Set up costs
Franchise admin costs
An example: A franchise that I was involved in setting was to a simple "lawn mowing/home repair" franchise. The Franchise included national/local advertising - preparation of client lists - general admin - central accounting etc
The Franchise involved 300-500 clients - and an annual turnover of about $300,000 . The annual franchise fee was $30,000.
Hope that this gives you some idea
Take care
Ian[/list]
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