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Improve Your Sales Training By Changing Fuel
| Guest post by: Leanne Hoagland-Smith |
Article Overview: Is your sales training where you want it to be? Maybe it is time to change fuel?
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Improve Your Sales Training By Changing Fuel
Is your sales training you where you want to be? Are you satisfied with your sales training results?
Search the Internet and you will millions of hits on sales training. Browse any book store and find hundreds of books on sales training from Zig Ziglar to Jeff Gitomer. So with all of this wealth of information, why isn’t most sales training effective? Why does it not deliver the desired results?
The reasons are far more simple than most people realize and reside within these three words:
Goals
Attitudes
Self leadership skills
The goal of sales training is to increase sales. However, tell me how many sales people actively set and achieve their own personal goals? From my experiences, the answer is probably less than 10%.
Goal setting is a skill that is presumed to be within each individual’s life experiences. Yet, the truth is that most people do not know how to consistently (key word) set and achieve their own personal goals.
Sales training should always include a proven goal setting process. This process must be reinforced and supported by goal setting tools.
Without the right attitudes, behaviors will not change. Much of the sales training that I have been a part of or have witnessed involves specific behaviors. Until the attitudes are changed and ultimately the foundational beliefs, the behaviors will not change. For it is our attitudes that are demonstrated through our behaviors.
Finally, self leadership skills needs to be updated. Again, most sales training focuses on selling skills such as scripts, cold calling, etc. These are valid and necessary skills. But the real difference lies within the self leadership skills or strong interpersonal skills that will either make or break the sale.
When the sales training includes goals, attitudes and self leadership skills, the investment of all resources will quickly yield a positive return. And, then all you need to do is sit back and watch the increase in sales to the bottom line.
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Article Tags: attitudes, book store, bottom line, desired results, experiences, foundational beliefs, goal setting process, interpersonal skills, jeff gitomer, key word, leadership skills, necessary skills, personal goals, scripts, self leadership, setting tools, truth, word set, zig ziglar
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Leadership Assessment Business Building Check List Leadership Audit For Business |
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- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Search Engine Optimization
- A lot of SEO in terms of on-page optimization is trial and error. Changing just one word can have a huge impact on your rankings.
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Budget.
- I believe the biggest barrier is related to budget.
Training tends to be a normal practice for a big company.
But I have to consider it seriously as an entrepreneur.
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