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Increase Sales By Energizing Your Message
| Guest post by: Leanne Hoagland-Smith |
Article Overview: You can’t bore someone into doing business with you were the words uttered by David Ogilvy, advertising giant and direct marketing advocate. So the question is how is your message creating energy?
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Increase Sales By Energizing Your Message
"You can't bore someone into doing business with you" were the words uttered by David Ogilvy, advertising giant and direct marketing advocate. So the question is how is your message creating energy?
Just take a few minutes to listen to those now, mandated 30 second spiels. How many truly energize you to take action? In other words, how many times have you left your chair after the event and hurriedly walked over to the person delivering that exciting and energizing message? More importantly, how many people rushed over to speak with you after your elevator speech?
From my experience as a sales coach, most messages are dull, life less and frankly rather boring. Even experienced sales professionals who have an energizing message, must change it because people can become very conditioned to what you say week after week or encounter after encounter.
Then look at your marketing copy in your brochures or on your website. Does it energize and inspire your readers to take action? Sales Coaching Tip: Energize is a code word for conversion. And it is precisely those conversions that you are seeking.
So if you are not converting listeners to qualified prospects and Internet site visitors to list subscribers or better yet paying customers, then maybe it is time to rethink you message? While rethinking this process, make sure that you check out your own physical image. Sales Coaching Tip: Your physical image is as important as your verbal message.
Are you calmly excited about sharing what you do? Do people hear the energy, passion and commitment in your voice? Is your body language also demonstrating high energy from facial expressions to hand movements? Finally, are you dressed appropriately? Does your attire exude confidence and professionalism?
Sales Coaching Tip: Remember, people want to buy from people they know and trust. By demonstrating a cohesive and energizing message through your words and physical presence, you will be able to increase sale sand literally become that Red Jacket in the sea of Gray Suits.
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Article Tags: body language, code word, conversions, creating energy, david ogilvy, direct marketing, dull life, elevator speech, facial expressions, high energy, image sales, internet site, ogilvy advertising, physical image, physical presence, professionalism, sales coaching, sales professionals, spiels, verbal message
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Business Building Check List Leadership Assessment Leadership Audit For Business |
Related Forum Posts
Re: Watch What you Read
- I agree. i believe more video's should be like Jeffery Gitomers video's under his Sales rant. They are typically not more than 3 minutes. His model seems to be;
1. Main Message (or Point)
2. Example
3. Next steps to put it into Action
take away the extra "blabber" and you've got viewers that will come back.
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Re: Those Annoying Telemarketers
- When I was making phone calls I received 2 different messages that really stood out...
Message 1: "We can't come to the phone right now. If you're a telemarketer please remove this number from your records. All other calls...." I never bothered to hear the rest because I wasn't allowed leaving messages anyway. I had to actually talk to the person.
Message 2: "This phone number is protected by Embarq Privacy Services (something like that). Please leave your name, phone number and reason for call, and the party you're trying to reach will determine if the call is important to them." I summarized, but you get the point. Embarq is a local phone company. I don't know if it's available nationwide or not. That's a new one on me, though.
I utilize caller ID on my cell. Unless it's a local number, I don't bother to answer. If it's important enough they'll leave a message. I use my cell for online and offline business since it has these capabilities as well as voicemail. Gotta love technology.
Re: The Storm Brace a new invention
- Hi Breck,
I sent you a Private Message - please check your "new messages link"!
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