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Increase Sales by Becoming the Maytag Repairman of Your Niche Market

Guest post by: Leanne Hoagland-Smith

Article Overview: Have you ever considered that being the Maytag Repairman in sales is potentially a good thing? Learn why you may want to adopt this philosophy.

Increase Sales by Becoming the Maytag Repairman of Your Niche Market

When you think Maytag, what comes to mind? Is your answer the commercial of the Maytag repairman and his lonely job? This commercial succinctly demonstrated that Maytag products were reliable without a hard sell approach about quality or reliability.

In a research conducted by Wellesly Hills Group and RainTodays.com, one of the main reasons people buy is because of "Reliability." Your customers want vendors, that is you, who provide what they say they are going to provide and within the time frame that you promised.

Of course, some in sales may say or think the following:

1. This (reliability) is beyond my control.
2. In fact, we have an entire customer service department that takes care of everything after I made the sale.
3. You should not expect me to baby sit each and every order.
4. I do not have time to follow-up with my vendors.
5. I need to find new business.
6. There are others to handle the order.
7. I did my job!
8. This is not my job!

To increase sales, you must be reliable because the client gave you the order even if it went through the customer service or inside sales department. You established the relationship with the client and it is your responsibility to ensure that you meet your commit.

What far too many sales professionals believe is that after closing a deal (I truly hate that expression), is that their responsibility is ended. Of course, some may do a cursory follow-up, but the focus is on that next new, big account.

However, research continues to demonstrate that successful sales organizations are those who focus on existing clients and build stronger customer loyalty. These action lead to increased profitability as well as improved customer service along with new growth and innovation.

In today’s marketplace, reliability could be consider unique given how many sales professionals including small business owners who drop the ball. If you want to increase sales, become that reliable Maytag repairman and you will not be lonely.

Related Articles
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  Market Niche: 5 Key Reasons You Want to Niche
  How A NICHE Market Strategy Approach Increases Sales
  How to Dominate Your Niche Market

Article Tags: customer loyalty, customer service department, expression, improved customer service, innovation, lonely job, marketplace, maytag, maytag products, maytag repairman, new business, profitability, relationship, reliability, sales organizations, sales professionals, small business owners, successful sales, time frame



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