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Increase Sales by Demonstrating Appreciation through High Business Ethics
Written by: Leanne Hoagland-SmithArticle Overview: Are you appreciative of your loyal customers and those business interactions that increase sales? Do your customers know that you are appreciative? If you answered yes to the second question, how do you know this to be true?
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Increase Sales by Demonstrating Appreciation through High Business Ethics
Are you appreciative of your loyal customers and those business interactions that increase sales?
Do your customers know that you are appreciative? If you answered yes to the second question, how do you know this to be true?
Many times sales professionals from all types of industries be it real estate, banking, manufacturing, construction, legal, retail or service believe that their clients know of their continued appreciation. Yet, how do these know this to be true?
From my business coaching training practice, I believe that many loyal customers are taken for granted because sales professionals fail to put in place an appreciation plan to develop and strengthen loyal customers. This plan would have not only have detailed information on each loyal customer, but a plan to connect with customers on a regular basis.
The foundation for this plan is the sales professional’s high ethics. These ethics are located within the values statement found within the strategic business action plan. Examples of high ethics or values are appreciation, gratitude or thoughtfulness.
The use of auto responders and the Internet, sales professionals allows sales professionals to demonstrate their high ethics with far greater ease than ever before from monthly or weekly ezines to email alerts. Of course, these actions do require some time, but the time can be eventually reduced as practice makes perfect.
Using direct mail should be another goal within this appreciation plan. By creating customized mailings, loyal customers can be touched not to mention touching new customers or even potential customers (a.k.a. qualified prospects). There are many affordable ways to create postcards from the U.S. government’s postal office to businesses such as Vistaprint and Reach Out with Cards. I have developed birthday to special holiday cards that I send to my customers.
Another way to build appreciation is to make referrals for your customers. I carry the contact information and sometimes, even business cards of all my clients. When a potential opportunity arises, I readily share their names. This allows me to be viewed as a trusted adviser by both the new and existing clients.
When you demonstrate high ethics through the creation of a customer loyalty appreciation plan, you will not only increase sales, but remain in ethical congruency with your core values statement. Sales coaching tip: Remember, gratitude never goes out of style.
An Attitude of Gratitude Is Every Day Not Just One Day
Business Ethics Lesson From An Unlikely Individual
We Have an Ethical Dilemma!
The Ethical Road to Success
Are You an Ethical Salesperson?
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website  Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Business Building Check List Leadership Audit For Business Leadership Assessment |
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Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
My entry
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